About the Role:We are seeking a talented and driven Social Media & Brand Strategist to join our team, focusing primarily on Instagram with secondary emphasis on YouTube and Pinterest. This role is ideal for someone with a strong background in social media, whether from an agency, brand, or content creator background. As an individual contributor, you will work closely with agencies and freelancers for support while playing a key role in building and engaging an audience, driving reach, and ensuring all strategies align with our brand principles.ResponsibilitiesDevelop and Implement Social Media Strategies: Create and execute comprehensive social media strategies for Instagram, focusing on building brand awareness, increasing engagement, and driving audience growth. Support secondary platforms like YouTube and Pinterest to expand brand presence and reach. Align all strategies with overarching brand principles and business objectives.Content Planning and Creation: Collaborate with content creators, designers, agencies, and freelancers to develop engaging and on-brand content that resonates with our target audience. Manage content calendars, ensuring timely and consistent posting across all platforms.Audience Growth and Engagement: Utilize data- driven insights to identify growth opportunities and optimize strategies for audience development and increased engagement. Engage with followers, respond to comments and messages, and foster a strong online community.Performance Tracking and Reporting: Monitor and analyze social media performance metrics, providing regular reports on key KPIs such as reach, engagement, follower growth, and conversion rates. Use insights to adjust strategies and improve outcomes continuously.Stay Up-to-Date with Trends: Keep abreast of social media trends, platform updates, and emerging technologies. Recommend and implement innovative strategies to stay ahead in the ever-changing social media landscape.Requirements:A minimum of 2-5 years of proven experience as a Social Media Strategist, Social Media Manager, or similar role, with a strong emphasis on Instagram.Experience working with or for brands, agencies, or content creators to grow social media presence.Deep understanding of Instagram, YouTube, and Pinterest, including algorithms, best practices, and content trends.Strong analytical skills with the ability to interpret data and adjust strategies accordingly.Excellent communication and writing skills, with a knack for creating engaging content.Ability to work independently and manage multiple projects in a fast-paced environment.Bachelor’s degree in Marketing, Communications, or a related field is preferredWhy Join Us?- Opportunity to make a significant impact on PopSockets' social media presence.- Collaborative and dynamic work environment.- Competitive salary and benefits package.- Continuous learning and professional development opportunities.Apply for this job