We are a leading trading platform that is ambitiously expanding to the four corners of the globe. Our top-rated products have won prestigious industry awards for their cutting-edge technology and seamless client experience. We deliver only the best, so we are always in search of the best people to join our ever-growing talent team. As an App Store Optimization (Google Play) Specialist, you will be responsible for optimizing our app's presence and performance in Google Play. You will work closely with the marketing, development, compliance and product teams to enhance visibility, drive organic downloads, and improve conversion rates. This role involves close collaboration with the Google Ads manager, working on improving Google Ads conversions through the development and optimization of custom store listings.Responsibilities:Develop and execute strategies for App Store Optimization (Google Play) to improve app visibility and drive organic growthEnhance synergy between Google Play optimization and Google Ads by coordinating strategies to maximize app visibility, downloads, and increase conversionsConduct keyword research, competitor analysis, and performance tracking for Google PlayOptimize app metadata, including titles, descriptions, screenshots, and keywords, to maximize search rankings and conversionsMonitor and analyze app performance metrics, user feedback, and market trends to identify opportunities for optimizationCollaborate with the design team to create compelling app store assets, including icons, screenshots, and videosWork closely with the development and product teams to ensure app updates and features align with optimization strategiesProvide regular reports on app performance, Google Play efforts, and to stakeholdersStay updated with the latest industry trends, best practices, and algorithm changes for both App Store and Google Play StoreTechnical Qualifications:Google Play Optimization (GPSO): Profound experience in Google Play Store optimization, including a deep understanding of Google Play algorithms, best practices, and toolsGoogle Ads: Fundamental knowledge of Google Ads, including its structure and functionality, to achieve better synergy between Google Play optimization and Google AdsCustom Store Listings: Experience working with Custom Store Listings for different targeting criteria (e.g., by country, for Google Ads, by keywords), understanding the principles and interaction with main store listingsData Analysis: Strong analytical skills to interpret data, identify trends, and make data-driven decisions. Proficiency in analytics tools and platformsKeyword Research and Optimization: Expertise in conducting keyword research, optimizing metadata, and improving search rankings for appsASO Tools: Proficiency with ASO tools such as SensorTower, AppTweak, AppFigures, etc.Requirements:Proven experience as an ASO Specialist or similar roleExperience in Marketing, Statistics, Data Science, Engineering, Computer Science, or a related fieldStrong understanding of app store algorithms, optimization techniques, and industry best practicesExcellent communication skills with the ability to present complex data insights in a clear and actionable mannerAbility to work collaboratively in a fast-paced environmentHighly organized with strong attention to detail.What you get in return:You will join the company, that cares about work and life balanceAnnual Bonus based on the performance review cycleFamily Medical Insurance, Pension fund, MyBenefit system and Multisport card for CoEGenerous Annual Leave Policy (26 days of paid leave for B2B and CoE)Hybrid working model (3 days from our modern office and 2 days fully remotely)Comprehensive Workation Policy with 30 more remote days availablePossibility of taking two additional days of paid leave per year to dedicate to volunteering efforts.Be a key player at the forefront of the digital assets movement, propelling your career to new heights!Join a dynamic and rapidly expanding company that values and rewards talent, initiative, and creativity. Work alongside one of the most brilliant teams in the industry.Apply for this job