Content Writer: MTK Team

We Are Primal

Primal is the marketing partner designed to meet the needs of brands today. Our different approach of globally-minded yet locally-tuned people sets us apart. With a digital-first approach, our core pillars incorporate: Strategy, Search, Performance, Creative, Social, and Data.

Underpinned by integrated teams that ensure consistency and accelerated results, we're committed to creating impact and deep relationships.

Partnering with Primal means opting for a path less traveled. A commitment to not just progress but to think differently. With us, you’re making a statement about your vision for the future. At Primal, we're not just an agency; we deliver outcomes.

Since launching in 2015, we’ve helped over 300 high-performing brands through our strategic and data-driven marketing approach. We transform the clients we work with. We have a 96% client satisfaction rate, with over 95% of brands choosing to continue working with us on a recurring basis.

Our integrated approach represents our flagship offering to clients, where we apply our proprietary strategic planning process, INSTINCT®, designed to close the gap between our clients, their competition, and their customers. This is where everything starts at Primal. It's the essential catalyst for helping transform our brand partners into the successful titans of industry. We specifically blend marketing with a consulting service model that enables clients to identify and overcome the biggest growth challenges.

Role:

The SEO & Social Content Creator owns Primal's content across search and social in Thai, with a focus on increasing organic visibility, engagement, and qualified traffic.

As search continues to evolve through AI-powered platforms and social discovery, this role connects SEO, AI search, social content, and performance into one content pipeline. You will create new content, improve our existing content, manage social channels, and bring new ideas to grow Primal's digital presence.

This role requires strong Thai writing skills, hands-on SEO experience, an understanding of AI search, and the ability to create native content across multiple social platforms. You should be comfortable researching independently, working at pace, testing new formats, and using performance data to decide what to do next.

Why this is important for you:

You will have a unique opportunity for growth.

First, you’ll interact with high-performing brands, which will ‘level up’ your knowledge and network. You'll also work in a fast-paced environment with amazing people, where you’ll have the opportunity to make an immense impact.

Responsibilities:

SEO & AI Search

-Write new Thai SEO content for Primal websites, aligned with brand guidelines, search intent, and content briefs.

-Rewrite and optimize existing content to improve rankings, traffic, relevance, and visibility in AI-powered search.

-Develop content structures that make information easy for both users and AI search engines to understand and cite.

-Apply SEO best practices including keyword research, search intent, answer-first content, question-based headings, entity optimization, sources, internal linking, heading hierarchy, title tags, meta descriptions, and clean URL structures.

-Have a clear SEO opinion on why each page should exist, what search opportunity it addresses, and what outcome it is intended to achieve.

-Monitor Primal's AI search visibility through WorkDuo and elevate.prml.com, as well as rankings and traffic through Ahrefs, Brand Radar, Google Search Console, GA4, and keyword.com.

-Use performance data and search trends to identify content gaps, optimization opportunities, and areas for growth.

Social Content

-Create, write, and schedule content across Facebook, Instagram, LinkedIn, YouTube, TikTok, X, and Lemon8.

-Adapt content formats, hooks, messaging, and tone to suit each platform and its audience.

-Manage Primal's existing TikTok presence and establish and develop Lemon8 as a new content channel.

-Bring new initiatives to increase views, engagement, saves, traffic, and AI search visibility.

-Follow Primal's channel tone tiering: formal on Facebook, Instagram, LinkedIn, and Google; more native and conversational on YouTube, TikTok, and Lemon8.

-Track and report social performance, including reach, engagement, saves, traffic, and leads, with clear recommendations for what to change next.

-Send weekly updates to the team on relevant developments in digital marketing, social platforms, and AI search.

Video & Creative Content

-Shoot and edit short-form video content for TikTok, Instagram Reels, and YouTube Shorts.

-Develop video hooks, captions, on-screen text, subtitles, and supporting copy.

-Work with the CEO on long-form YouTube content, including production support, titles, and subtitle checks.

-Create day-to-day platform-native graphics and Lemon8 content using Canva.

-Brief the Marketing Graphic Designer for work requiring more advanced design, providing clear references, on-graphic copy, and channel-specific captions.

Ads Copy

-Write and optimize copy for Meta advertising, including ad text and captions, with a focus on generating qualified leads.

-Support copywriting for Google, LINE, email, and other marketing channels when required.

-Review and improve existing live ad copy based on performance and campaign objectives.

-Understand and challenge briefs when the brief does not align with the intended outcome before beginning execution.

Internal

-Conduct thorough research using online sources, published studies, industry publications, and internal subject-matter experts.

-Collaborate with the Head of Marketing, Marketing Graphic Designer, Content Creator, Analytics, BD, and CEO to gather information and deliver content effectively.

-Maintain consistency in Primal's brand voice, messaging, and visual direction across channels.

-Track daily work, campaigns, content, and deliverables through SENTR.

-Proofread and quality-check all content before publishing.

-Share relevant industry trends, platform updates, and AI search developments with the team.

-Actively contribute ideas and initiatives rather than relying solely on assigned briefs.

Results:

• Increase organic visibility and traffic for Primal's owned content through ongoing SEO content creation and optimization.
• Increase Primal's visibility across AI-powered search platforms through content designed to be relevant, authoritative, and citable.
• Grow social reach, engagement, saves, traffic, and qualified leads across Primal's owned channels.
• -Establish and grow Lemon8 as a new content channel with a clear purpose, content strategy, and measurable objectives.
• Consistently deliver content and campaign work on time, with no overdue tasks.
• Maintain high content quality through accurate research, proofreading, brand consistency, and adherence to briefs.
• Demonstrate initiative by identifying and testing new content formats, platform opportunities, and digital marketing trends.
• Follow Primal's processes, including SENTR hygiene, timely reporting, and office hour protocols.

Requirements:

• Must have strong Thai writing skills that read naturally across both long-form and social content.
• Proven hands-on experience in SEO content, including keyword research, on-page SEO, content optimization, and rewriting existing pages.
• Strong understanding of search intent and how content can be structured for AI-powered search and citation.
• Demonstrated experience managing and growing social media channels, with measurable results that you can explain.
• Strong research skills and the ability to turn complex information into clear, engaging content.
• Basic to intermediate short-form video shooting and editing skills.
• Experience creating platform-native graphics using Canva.
• Strong proofreading and editing skills with excellent attention to detail.
• Proactive and comfortable taking ownership of initiatives from idea through execution and measurement.
• Able to work at pace during campaigns, launches, and busy periods, while flagging risks early when something is unlikely to land.
• Comfortable following digital marketing, social media, SEO, and AI industry news and trends.
• Good English communication skills, with the ability to work with the team, collaborate directly with the CEO, and follow international industry sources.
• Experience with GA4, Google Search Console, Ahrefs, or similar SEO/analytics tools is preferred.

Location:

Hybrid Bangkok, Thailand

Benefits:

Primal believes people are at the center of every success story. Our team has always claimed that the biggest benefit of being a part of our company is the opportunity to learn. Our fast-paced nature will serve as an accelerant to your professional growth and career.

Our central ethos involves hiring and developing hard-working, high-potential leaders. Success in this role WILL set you up for immense success (both within and outside the company).

In addition, Primal provides competitive compensation and benefits, including:

• Fun and Young Environment
• Company and Team Activities.
• Health Insurance
• Annual Company Retreat
• Social Security
• Annual and Birthday leave
• Skill Development and Training

Primal Core Values:

Our values are the heart and soul of this high-growth company. The right person for this role also holds the same values, subscribes to them, and understands why each is critical to life and business.

• Own It : Take absolute accountability for your actions.
• Get It Done : Operate with urgency and purpose.
• Hungry for Growth : Pursue progress with relentless curiosity and ambition.
• One Tribe : Champion unity through empathy, respect, and trust.
• Lead by Doing : Set the example for others to follow.

Additional Information:

• Candidates are subject to a test of their abilities.

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