Brand Associate- Foods

About Hector Beverages Pvt. Ltd.

Established in 2010 in India, Hector Beverages rose to prominence with its signature brand, the Paper Boat, a ready-to-drink beverage that encapsulates the essence of traditional Indian flavors. The inception of Hector Beverages was driven by the founders' vision to bridge the market void for traditional Indian drinks and to present the world with a taste of India's rich cultural beverages.

L ocation

Headquartered in Whitefield, Bengaluru.

Current Standings

Over the past decade, Hector Beverages has expanded its product line to include fruit juices, coconut water, and iconic Indian beverages such as Aam panna and Jal-jeera and foods & dry fruits which includes products such as Chikki, Aam Papad, range of raw, roasted, and flavored dry fruits that includes mix of nuts, berries & seeds. The brand is synonymous with distinctive flavors and premium ingredients. Furthermore, the firm's commitment to quality and innovation is evidenced by its extensive infrastructure of nine dedicated factories (and counting) for Paper Boat products, providing direct employment to approximately 900 individuals and indirect employment to another 2000.

Organizational Culture

At its core, Hector Beverages thrives on a culture rooted in innovation, creativity, and collaboration. The company's flat organizational structure promotes open dialogue, empowering employees to lead their projects passionately. Hector Beverages is an equal opportunity employer and values diversity. All employment decisions are based on qualifications, merit, and business need. The organization is dedicated to fostering high-performing teams. Moreover, the culture of celebrating both minor and major achievements, nurture a motivated and committed workforce, driving exponential growth.

Role Overview: As a Brand Executive, you will be the bridge between brand vision and market reality. It’s a high impact role that requires a surgical focus on Data Analytics and Stakeholder Management. You will work closely with Brand Managers and Category heads across portfolios to track performance, manage internal stakeholders and ensure that our brand remains a household favorite across India. You are the custodian of the "Paper Boat" experience, ensuring every campaign is backed by solid numbers and every partner is aligned with our unique voice.

Key Responsibilities

1. **Market & Sales Intelligence **

• Data Synthesis: Design and maintain advanced tracking systems to monitor brand performance across diverse GT and OT markets.

• Actionable Insights: Prepare comprehensive data sets for market and sales intelligence.

• Automation: Utilize VBA Macros to streamline recurring reports, ensuring the leadership team has real-time visibility into the data.

2. Stakeholder Coordination & Enablement

• Cross-Functional Synergy: Act as the primary liaison between the Sales and Supply Chain teams.

• Stock Management: Closely monitor inventory levels to ensure the movement of stocks is synchronized with sales forecasts and promotional cycles, ensuring supply and movement of stocks are happening on time. 3. Brand Activation and Vendor Management

• Execution Oversight: Lead the ground-level execution of brand activations and BTL activities.

• Partner Management: Onboard and manage external agencies and vendors, maintaining strict control over timelines, quality, and budgets.

The Ideal Candidate

We are looking for a gritty, detail-oriented professional who has survived and thrived in the traditional FMCG.

• Experience: 3–4 years of experience within a Traditional FMCG setup. Experience with FMCG General Trade (GT) dynamics is needed.

• Technical Mastery: High Excel proficiency is required. You must be comfortable building complex spreadsheets and writing Macros to automate workflows.

• Mindset: A proven go-getter who has seen business scale and understands the discipline required to maintain growth in a competitive market.

• Diligence: Exceptional attention to detail; you are the type of person who spots a data discrepancy before it becomes a problem.

Mindset & Traits

• Relentless Resourcefulness: You find a way to get things done, even when the brief is unstructured.

• Authenticity: You resonate with the "Paper Boat" philosophy of simplicity and nostalgia.

• Speed & Accuracy: You understand that in FMCG, being right is good, but being right and fast is better.

What’s in it for you?

• A front-row seat in a company that is redefining the Indian beverage landscape.

• The chance to work with some of the sharpest minds in the FMCG industry

Explore more: www.paperboatdrinks.com | LinkedIn

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