Director, Integrated Commerce

About WPP Media
 
WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com.

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.
  
  

Role summary

WPP Media Solutions is building and scaling a global Commerce Solutions capability that helps clients deliver measurable commerce outcomes through media - connecting audiences, channels, data, and measurement to drive real-world business performance.

The Director, Integrated Commerce will drive the design, implementation, and scaling of commerce-focused solutions across priority markets, with a strong emphasis on turning proven approaches into repeatable deployments and evolving the offering into new areas of commerce and retail media.

This is a highly cross-functional, global role - ideal for a self- starter who thrives with a reasonable amount of autonomy, can create clarity in ambiguity, and confidently collaborate across markets, cultures, and time zones.

Key responsibilities

1) Scale Commerce Solutions across priority markets

• Drive global rollout planning and market enablement for established Commerce Solutions capabilities, ensuring they are easy to adopt locally and consistent in quality.
• Translate global approaches into market-ready guides: positioning, packaging, activation requirements, delivery workflow, and measurement standards.
• Partner with regional and local teams to accelerate adoption and ensure opportunities convert into live activity.

2) Deliver solution design and implementation (end-to- end)

• Design outcome-led solutions that connect media strategy, audience/data inputs, activation, and measurement into a cohesive delivery model.
• Coordinate cross-functional implementation with channel teams, analytics/measurement, operations, and partner/vendor stakeholders.
• Identify operational blockers and drive resolution -improving processes, clarifying ownership, and enabling repeatable delivery.

3) Drive business outcomes and measurable impact

• Ensure solutions are designed around clear client outcomes such as:
• Increasing in-store visits and real-world engagement
• Driving incremental sales performance (in-store and/or online)
• Improving purchase intent and conversion behaviors
• Strengthening planning and optimization through better commerce insights
• Champion a consistent approach to performance tracking, learning agendas, and campaign- to-campaign optimization.

4) Build a “Test, Scale, Innovate” operating rhythm

• Establish a clear operating cadence across global and markets to:
• Progress new solution concepts from early- stage testing into repeatable offerings
• Industrialize solutions that have demonstrated impact, so they scale efficiently
• Identify and shape innovation opportunities as commerce and retail media evolves
• Lead workshops and working sessions that move work forward—aligning stakeholders, decisions, and actions.

5) Commercial enablement and growth

• Partner with client strategy teams and markets to proactively bring Commerce Solutions into client conversations (moving from reactive to planned, outcome-led engagement).
• Support development of sales narratives, credentials, and case studies that communicate value clearly without overcomplication.
• Focus effort on the most material opportunities and create a scalable pathway from pitch → pilot → repeatable adoption.

6) Stakeholder management and global collaboration

• Build strong working relationships across global, regional, and market teams—operating effectively across different time zones and ways of working.
• Communicate clearly and confidently with a wide range of stakeholders, from specialists to senior leadership.

What success looks like (first 6–12 months)

• Increased adoption of Commerce Solutions across priority markets through clearer enablement, smoother delivery, and stronger stakeholder alignment.
• More consistent conversion of market interest into activated programs with measurable outcomes.
• A repeatable global operating cadence that accelerates delivery and strengthens learning loops.
• Clear progression of innovation initiatives into defined pilots and scalable next steps.

Skills and experience

• Proven experience designing and scaling commerce, retail media, performance media, data-led media, or measurement-driven solutions across multiple markets/regions.
• Strong understanding of omnichannel performance measurement and how media can influence real-world business outcomes.
• Experience working with data, technology, and measurement partners to enable audience strategy, activation, and effectiveness measurement.
• Demonstrated ability to lead cross-functional programs - aligning stakeholders, managing dependencies, and delivering at pace.
• Excellent communication and storytelling skills - able to make complex solutions easy to understand and easy to adopt.
• High autonomy: proactive, organized, and comfortable operating with ambiguity and limited day-to-day direction.
• Flexibility to collaborate across global time zones.

Personal attributes

• Self-starter: takes initiative, creates structure, and drives momentum.
• Commercial mindset: prioritizes what will drive adoption and growth.
• Collaborative leader: influences without formal authority.
• Adaptable: able to tailor approaches to different market contexts and client needs.

Why this role

This role offers the chance to shape and scale a global Commerce Solutions capability within WPP Media Solutions - helping teams and clients unlock measurable commerce outcomes through media, while contributing to the future direction of commerce and retail media innovation.

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

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