At Nielsen, we are passionate about our work to power a better media future for all people by providing powerful insights that drive client decisions and deliver extraordinary results. Our talented, global workforce is dedicated to capturing audience engagement with content - wherever and whenever it’s consumed. Together, we are proudly rooted in our deep legacy as we stand at the forefront of the media revolution. When you join Nielsen, you will join a dynamic team committed to excellence, perseverance, and the ambition to make an impact together. We champion you, because when you succeed, we do too. We enable your best to power our future.

The Event Manager will play a critical role in shaping and executing Nielsen’s global event and experience strategy across industry tentpoles, client engagements, thought leadership programs, and owned experiences. Sitting within the Brand & Global Marketing organization, this role serves as a strategic and operational lead responsible for bringing Nielsen’s brand, insights, and storytelling to life through impactful experiences.

This individual contributor will manage end-to-end execution across a portfolio of programs, partnering cross-functionally with marketing, sales, insights, communications, creative, and external agency teams to deliver experiences that deepen client relationships, elevate brand perception, and support commercial outcomes.

The ideal candidate is equal parts strategist, producer, and operator — someone who can think big-picture while also driving flawless execution across multiple workstreams simultaneously.

What You’ll Do

Experience Strategy & Program Development

• Support the development and execution of Nielsen’s global experiential marketing strategy across owned and industry events
• Translate marketing and business priorities into compelling experience frameworks and audience engagement opportunities
• Partner with internal stakeholders to develop event objectives, messaging priorities, programming formats, and attendee engagement strategies
• Contribute to creative ideation and experience design that brings Nielsen’s thought leadership and data storytelling to life in memorable ways

Event Production & Operations

• Lead day-to-day planning and execution across a portfolio of experiences including conferences, executive hospitality programs, client events, summits, dinners, and sponsorship activations
• Build and manage detailed project timelines, production schedules, and cross-functional workstreams
• Manage vendor and agency relationships including sourcing, briefing, contracting, budgeting, and execution oversight
• Oversee operational logistics including registration, travel coordination, venue management, staffing, shipping, AV, catering, and onsite production
• Ensure experiences are executed on time, on budget, and aligned with brand standards and business objectives

Cross-Functional Partnership

• Serve as a key liaison across marketing, sales, communications, creative, legal, procurement, and finance teams
• Partner closely with sales and client-facing teams to align experiences with relationship-building and commercial goals
• Facilitate planning meetings, status updates, stakeholder reviews, and post- event debriefs
• Help drive operational consistency, process improvement, and scalable event planning practices across the organization

Post Event Measurement & Reporting

• Support the development of event KPIs and success metrics aligned to marketing and business goals
• Track and report on program performance including attendance, engagement, pipeline influence, feedback, and operational learnings
• Maintain budget trackers, reconciliations, project documentation, and post- event reporting materials
• Identify opportunities to improve attendee experience, operational efficiency, and program impact over time

• 5–8 years of experience in experiential marketing, event production, brand activations, or B2B marketing events
• Experience managing complex events or activations from concept through execution, preferably within media, technology, advertising, or agency environments
• Strong project management and organizational skills with the ability to manage multiple priorities simultaneously
• Comfortable operating in both strategic discussions and executional details
• Excellent communication and stakeholder management skills across all levels of an organization
• Experience working with external agencies, production partners, and vendors
• Strong budgeting and operational management capabilities
• Proficiency in Google Workspace, Microsoft Office, project management platforms, and event technology tools
• Willingness to travel and support onsite execution as needed

Preferred Qualifications

• Experience supporting global or multi-market event programs either at a brand or from agency experience
• Familiarity with B2B marketing, media, advertising, measurement, or insights industries
• Passion for creating thoughtful, audience-centric experiences that balance storytelling, hospitality, and business impact
• Ability to remain calm and solutions-oriented in fast-paced live event environments

LI-AW1

Enabling your best to power a better media future.

Holistic Rewards: We are committed to an inclusive benefits package that supports our employees and their families. This includes comprehensive health and wellness plans, a 401(k) with a Nielsen company match, and a generous paid time off policy. Depending on the role, additional benefits may include a company-provided vehicle and/or discretionary incentive/bonus eligibility.

Compensation Transparency: The posted base salary range is a reasonable estimate that may be adjusted based on the final work location of the selected employee. Individual pay within the range is determined by factors such as experience, training, geography, certifications, and business needs. Beyond base salary, this role may be eligible for bonuses, equity, or other incentives.

Nielsen makes hiring decisions without regard to disability status, protected veteran status, or membership in any other protected class.

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