Senior Digital Marketing Manager

**Role Summary

** Wolfe is a Pittsburgh-based FinTech company building the next generation of financial products, and we are actively embedding AI across our product, our internal processes, and the way our teams work day-to-day. As a Digital Marketing Manager focused on SEM, you will own the planning, optimization, and performance of our paid search campaigns across Google Ads and Microsoft Ads, using AI-powered analytics and bidding tools to maximize ROAS and drive customer acquisition. You'll work closely with the Director of Digital Marketing to shape our omni-channel strategy and ensure our campaigns adapt as market conditions and business priorities shift. This is a 5-day onsite role in Greentree, PA.

Responsibilities

• Manage and optimize Google Ads and Microsoft Ads campaigns to meet monthly and quarterly ROAS targets, adjusting bids, budgets, and audience segments based on performance data.
• Design and execute A/B tests on ad copy, landing pages, bidding strategies, and audience targeting, documenting results and implementing winning variations into live campaigns.
• Monitor campaign budgets across all channels, forecast spend, and reallocate budget to top-performing campaigns in collaboration with the Director of Digital Marketing.
• Generate weekly and monthly campaign performance reports for leadership, including ROAS, CPA, click volumes, and trend analysis, with clear recommendations for optimization.
• Support the Director of Digital Marketing in developing and refining omni-channel strategy recommendations by analyzing campaign data and identifying cross-channel performance patterns.

Impact Statement

• For more clarity on the role, below are the success metrics and measurements for this role in the first 90 to 120 days:
• Achieve a measurable improvement in campaign ROAS (minimum 10% lift) across at least two major campaign buckets through keyword optimization, bid strategy adjustments, and audience refinement.
• Launch and complete at least three A/B tests with documented results and ship winning variations to production campaigns.
• Deliver a weekly performance dashboard and monthly strategic report to the Director of Digital Marketing that tracks all active campaigns, identifies top performers, and recommends budget reallocation.

Qualifications

• More than 7 years of hands-on SEM campaign management experience, with proven expertise managing Google Ads and Microsoft Ads at scale.
• Strong track record of improving campaign ROAS through testing, optimization, and strategic bidding decisions.
• Comfortable working with analytics platforms (Google Analytics, data dashboards) and extracting actionable insights from large datasets.
• Familiarity with AI-assisted optimization tools and analytics platforms commonly used in marketing tech stacks.
• Excellent communication skills with ability to translate campaign performance data into clear strategic recommendations for leadership.

Compensation, Benefits, and Perks

Wolfe is committed to providing a comprehensive benefits package to support your well-being, along with competitive compensation. Our benefits and perks include but not limited to:

• Restricted Stock Units (RSUs)
• Profit Share / Incentive Bonus
• Medical, Prescription, Vision, and Dental insurance for employees and dependents (Wolfe pays 80% of premium)
• Short-Term Disability Insurance (Wolfe pays 100% of premium)
• Voluntary Long-Term Disability Insurance, Life Insurance, Critical Illness Insurance, Accident Insurance, and Hospital Indemnity coverage
• PTO (vacation and sick time)
• Corporate Holidays and Floating Holidays
• 401(k)
• Employee recognition program
• Charitable Donation to a charity of your choice yearly
• Employee Referral Bonus
• Tuition Reimbursement
• Internal Training and Information sessions
• Family Picnic, Holiday Party, and other outings
• Internal Culture Club