MARKETING SYSTEMS SPECIALIST

MARKETING SYSTEMS SPECIALIST
The University of Alabama at Birmingham

** General Responsibilities** :
To provide administration and support for various marketing systems in Digital Strategy and Marketing. To support and manage projects pertaining to marketing systems, and to administer marketing system settings, security and integrations. This position is required to keep abreast of best practices in the field and remain up-to-date on current trends and new technologies. This position should anticipate change and ensure the organization is positioned to succeed.

Key Duties & Responsibilities:
1. Builds, tests and deploys email campaigns including drafting and editing copy, layout, links and dynamic content. Owns quality assurance of all outbound campaigns.
2. Develops and conducts training for all existing and new team members in various environments, including face-to-face, phone and virtual.
3. Provides support to staff members in solving problems, and serves as a system administrator for the Marketing Cloud environment, including basic configurations, users and user roles.
4. Manages data with creating reports, segments, data extensions, suppression lists, imports, exports and automations.
5. Builds reports and dashboards to provide visibility into marketing campaign/email results and measures effectiveness.
6. Creates and maintains documentation on processes, policies, configuration and user guides.
7. Supports and manages projects pertaining to the Marketing Cloud email and marketing automation solution.
8. Performs other duties as assigned.

Salary Pay Range : $55,180 – $73,000