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The Director of Product Management is a senior product leader, owning a defined product surface end-to-end — from strategy and roadmap through delivery, quality, and go-to-market. The role reports to the SVP of the Content Product organization.

This position is a fit for a PM who is AI-fluent, technically credible, and has owned a revenue or retention metric at a previous company — not a coordinator, not a spec writer, but a builder with judgment.

The Content Product Platform measures audience consumption of video content across all platforms and devices. The Director will contribute to modernizing Nielsen’s measurement capabilities — integrating streaming, digital video, and creator content alongside traditional TV measurement — and will own a core module or workstream within the broader Content portfolio.

Responsibilities:

The Director of Content Product Management-Technical operates at scale and drives rapid execution. Key operating principles that define how this role works day-to-day:

Product Strategy & Roadmap

• Own a defined module or workstream within Content Product end-to-end, including roadmap prioritization, wedge definition, and success criteria aligned to the eight product success criteria in the Content Product Platform and operating model.

• Conduct ongoing market analysis of the streaming, TV, and digital video ecosystem to surface insights on emerging trends, competitor positioning, and client needs.

• Maintain a prioritized product backlog grounded in customer pain-points, data signals, and quarterly strategy documents — not feature requests in isolation.

• Translate SVP-level vision into executable roadmap milestones with clear owners, timelines, and measurable outcomes.

Product Development & Delivery

• Lead prototype-first development cycles: ship working artifacts early, use demos to drive alignment, and produce written specs as a downstream artifact.

• Partner with Engineering, Data Science, and Global Data Solutions to drive timely, high-quality delivery of product increments across the full lifecycle — from requirements and design through QA and launch.

• Define user stories, acceptance criteria, and API/data specs; serve as the primary day-to-day product contact for engineering teams.

• Operate at the pace the Content Product model demands: concept to internal demo in days, not sprints.

Stakeholder Collaboration & Go-to-Market

• Collaborate with Sales, Client Success, and Marketing to develop go-to-market strategies, pricing inputs, and client onboarding materials for new product features and module launches.

• Engage key internal and external stakeholders — including clients, industry partners, and industry associations — to ensure product decisions reflect real-world needs and support enterprise deal cycles.

• Represent the Content Product team across cross-functional forums; communicate priorities, trade-offs, and progress clearly to both technical and non-technical audiences.

• Serve as a subject matter expert in video content measurement, contributing to external thought leadership, client conversations, and industry forums as needed.

Quality, Measurement & Continuous Improvement

• Uphold Nielsen’s gold-standard history of data accuracy, neutrality, and methodological rigor across all product decisions and launches.

• Define and track KPIs across the product success dimensions: time-to-value, D30/W12 retention, expansion revenue, and compounding moat metrics.

• Implement rigorous quality assurance processes to ensure the accuracy and reliability of Nielsen’s content measurement data.

• Identify and address operational bottlenecks in development processes to improve team velocity without quality regressions.

People Leadership

• Foster a high-performance team culture built on accountability, speed, and user empathy — not artifact production.

1. Domain Proficiency

• Deep understanding of the streaming, TV, and digital video ecosystem: content lifecycle, distribution models, advertising measurement, and audience analytics.

• Familiarity with Nielsen’s measurement products or comparable audience measurement platforms is strongly preferred.

• Working knowledge of data pipelines, APIs, and the technical architecture underlying media measurement products.

2. Product & Program Sophistication

• 7+ years of product management experience with a proven track record of launching and scaling products in media, advertising, or technology.

• 2+ years managing or mentoring product managers, engineering or cross-functional product teams.

• Demonstrated history of delivering results inside complex, high-pressure, and ambiguous organizational structures.

• Bachelor’s degree in Computer Science, Engineering, Business or a related field; MBA Preferred but not required.

3. Technical Capability

• Demonstrated ability to ship a working prototype without engineering help — vibe-coding, no-code tools, or equivalent.

• Ability to collaborate effectively with data and engineering teams, with a working understanding of AI/ML, agentic systems, and data infrastructure.

• A clear point of view on how AI tooling changes the PM workflow — not generic enthusiasm, but a specific answer backed by practice.

4. Outcome Focus

• Proven ability to launch products that drive revenue growth, improve customer experience, and build measurable retention — not feature volume.

• Prior ownership of a revenue, retention, or activation OKR at a previous company.

• Strong analytical skills: interpret complex data, identify trends, and make fast decisions with incomplete information.

• Excellent written and verbal communication; able to distill complex concepts clearly for technical and non-technical audiences.

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Enabling your best to power a better media future.

Holistic Rewards: We are committed to an inclusive benefits package that supports our employees and their families. This includes comprehensive health and wellness plans, a 401(k) with a Nielsen company match, and a generous paid time off policy. Depending on the role, additional benefits may include a company-provided vehicle and/or discretionary incentive/bonus eligibility.

Compensation Transparency: The posted base salary range is a reasonable estimate that may be adjusted based on the final work location of the selected employee. Individual pay within the range is determined by factors such as experience, training, geography, certifications, and business needs. Beyond base salary, this role may be eligible for bonuses, equity, or other incentives.

Nielsen makes hiring decisions without regard to disability status, protected veteran status, or membership in any other protected class.

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