Media Strategist

Position: Marketing Strategist: Sponsorship & Special Projects

WFAA/KFAA is seeking a highly organized, results-driven professional to oversee and execute multi-platform sponsorships, special projects, and initiatives around our lifestyle show, Good Morning Texas.
This role serves as the central project lead for integrated advertising campaigns from concept to completion. The ideal candidate thrives in a fast-paced environment, excels at cross-functional collaboration, and has a passion for delivering exceptional experiences both internally and for our clients, while ensuring flawless execution.
Working closely with Sales Leadership, Account Executives, the sales support team, Marketing, Content, Community Affairs, Production and Digital, this individual will help drive revenue growth by developing compelling sales materials, coordinating campaign execution, managing workflows, and delivering post- campaign insights and results.

Responsibilities
• Serve as the primary project lead across sponsorships, special projects, and Good Morning Texas campaigns from ideation through execution and recap.
• Coordinate all campaign elements and deliverables across Sales, Marketing, Community Affairs, Production, Content, Digital, and Client Services to ensure deadlines, deliverables, and client expectations are met.
• Act as the liaison between the Sales Department and Good Morning Texas, managing segment coordination, schedules, campaign details, and sales materials.
• Develop and maintain professional sales presentations, sponsorship decks, one-sheets, and marketing collateral that support revenue generation.
• Assist Account Executives in creating customized, integrated marketing solutions that leverage WFAA/KFAA's linear, digital, streaming, sponsorship, and content assets.
• Manage workflows and internal processes that ensure seamless communication, organization, and execution of complex advertising campaigns.
• Monitor campaign fulfillment and collaborate with internal teams to ensure all contracted elements are delivered accurately and on time.
• Prepare post- campaign recaps and performance reports, translating campaign results into meaningful insights for clients and Account Executives.
• Identify opportunities to improve internal processes, increase efficiency, and enhance the client experience.

Qualifications
• 3-5+ years of experience in media, marketing, advertising, project management, sponsorship activation, or a related field.
• Exceptional organizational skills with the ability to manage multiple projects simultaneously.
• Strong written and verbal communication skills and the ability to work effectively across all levels of an organization.
• Detail-oriented with a commitment to accuracy, accountability, and follow-through.
• Ability to think strategically, solve problems proactively, and execute with excellence.
• Experience developing client-facing presentations and marketing materials.
• Familiarity with broadcast and streaming television, digital media, sponsorships, and integrated marketing campaigns is strongly preferred.

The ideal candidate is equal parts strategist, organizer, communicator, and executor - someone who can manage complex projects, build strong internal relationships, and ensure every sponsorship and special project is delivered at the highest level.