Marketing Campaign Manager - Lifecycle Marketing

Act-On is looking for a results-driven Marketing Campaign Manager to join our marketing team. This role is responsible for curating and managing high-impact email campaigns and engagement programs across the entire customer lifecycle, including prospect and customer nurture. The manager will leverage the Act-On marketing automation platform to develop, implement, and optimize campaigns that drive robust engagement, upsell, and advocacy. This role requires a deep understanding of the customer journey, excellent communication, cross-team collaboration, and a passion for data-driven optimization. This role will report to the Director of Demand Generation.

What You’ll Be Doing:

• Build and manage audience segmentation, nurture programs across customer lifecycle

• Develop and execute lifecycle progression strategies

• Build and manage customer onboarding, upsell and advocacy programs

• Co-manage marketing teams instance of Act-On platform

• Craft compelling messaging and offers aligned to target audience and branding

• Plan, promote and manage webinar and virtual event programs, including follow-up strategies

• Track and optimize campaign performance

• Build and manage landing pages, conversion flows, and campaign assets within WordPress and related web tools

• Use project management platforms to coordinate timelines, stakeholders, deliverables, and campaign execution across teams

Who You Are:

• 5+ years of marketing campaign management, lifecycle marketing, or related SaaS go-to-market experience.

• Experienced in both customer acquisition and customer retention/upsell strategy development and program management

• A proven track record of translating complex technical functionality into highly relevant, benefit-focused messaging architectures for mid-market and enterprise buyers.

• Demonstrated experience designing collaborative outbound/inbound programs with sales and BDR organizations.

• Strong project management and operational chops to manage multiple productized workflows with tight deadlines simultaneously.

• Exceptional written storytelling capabilities and analytical skills to assess solution performance against sourced-pipeline targets.

• Experience marketing to or within financial services industries a plus.

• Positive, high-energy, team-focused attitude.

What You Need to Know:

• Marketing Automation platforms such as Act-On, Marketo, HubSpot, or Eloqua

• Salesforce—strong alignment on revenue attribution, lead management tracking, and sales analytics pipelines

• Email/Lifecycle Campaign strategy, including advanced segmentation and nurture methodologies.

About Act-On

Act-On helps marketers orchestrate the full customer lifecycle — from first touch to long-term retention. We believe trust, not transactions, drives sustainable growth. Our platform enables highly personalized, continuous relationship-building at scale. We're now making a deliberate push into financial services, and we want the right product leader to help us earn that market.

Compensation:

The anticipated compensation for this position will be $100,000 - $115,000 annually. Compensation packages are based on a combination of factors, including the selected candidate’s skills, experience as well as internal and external equity.