Senior Digital Advertising Operations Specialist

Function: The Senior Ad Operations Specialist owns the end-to-end delivery of direct-sold digital campaigns, including display, sponsored content, video and email, and plays a key role in campaign strategy and optimization. The position entails working across several enthusiast brands, including Homebuilding, Cooking, Woodworking, Sewing, Collecting, and Gardening. The Senior Ad Operations Specialist serves as a trusted partner to Sales teams as well as to advertisers and agencies. Candidates must be excellent at multi- tasking and prioritizing multiple daily responsibilities.

Duties and Responsibilities:

• Own end-to-end management of direct-sold digital campaigns in Google Ad Manager (GAM), including order and line item setup, targeting, creative trafficking, QA, delivery monitoring, pacing, optimization, and wrap-up reporting.

• Develop and execute digital campaign strategy with Sales: translate advertiser goals and KPIs into campaign plans, recommend targeting, placements, and formats across sites, newsletters, and sponsored content, and deliver measurable results.

• Build and deploy email campaigns and newsletter sponsorships through our email service platform (Omeda), including creative and tracking setup, testing, deployment, and post-send performance reporting.

• Work closely with the sales team, advertisers, and agencies to provide specs and collect assets. Lead kickoff and status calls as needed to ensure all campaign elements are met: reformatting/building creatives, coordinating information with the correct parties, and making sure all deadlines are hit internally and externally.

• Provide screenshots, reporting, and optimization recommendations, and troubleshoot client, creative, tag, and site issues quickly and proactively.

• Provide detailed campaign reporting and evaluate campaign success against client goals and benchmarks including insights, recommendations, and identify upsell and renewal opportunities.

• Maintain ad operations best practices, documentation, and QA processes, including creative specs, brand safety, viewability, and discrepancy resolution with third-party ad servers and verification vendors.

• Work alongside the Director of Digital Ad Operations to improve workflows, tools, and processes and to serve as a resource and mentor for junior team members.