Sales Copywriter - Freelance, Remote

About the Client

Our client is a fast-growing marketing technology company that helps local businesses turn customers into brand advocates through an engaging in-store experience paired with powerful email/SMS and social amplification tools. They serve industries like restaurants, dental/orthodontics, retail/beauty, and hospitality/entertainment. The team is data-driven, customer-obsessed, and focused on delivering measurable growth for SMBs.

Why does this role exist?

The company needs a dedicated Sales Copywriter to build and optimize conversion-focused copy across the funnel—from landing pages to email nurture sequences, cold outreach, and paid social ad scripts. With no current in-house copywriter, they’re seeking someone who combines persuasive writing with data literacy to improve open rates, CTRs, and conversion rates over time. This role exists to create high-performing copy, test continuously, and report clear results that drive client success and revenue growth.

The Impact you’ll make

High-converting landing pages and website sales copy

• Write and optimize sales landing pages aligned to target audiences and offers
• Structure persuasive on-page flows (headlines, hooks, CTAs, risk reversals, social proof)
• Collaborate on page layout and content blocks in WordPress or similar

Email nurture and cold outreach

• Create segmented nurture sequences and promotional campaigns
• Craft cold outreach copy (subject lines, openers, CTAs) and iterate based on performance
• Partner with the team to ensure deliverability best practices and list hygiene

Paid social ad scripts and short-form copy

• Draft thumb-stopping hooks, scripts, and captions for Meta/Instagram/Facebook
• A/B test angles, offers, and creatives to improve CTR and conversion
• Localize tone and messaging for SMB audiences across key industries

Conversion analytics and iterative optimization

• Monitor open rates, CTRs, landing page conversion, and downstream actions
• Propose and run copy tests; document hypotheses, learnings, and next steps
• Produce regular performance reports and recommendations

Collaboration, brand voice, and enablement

• Maintain brand voice guidelines across channels
• Work closely with customer success/marketing to align messaging to goals
• Contribute case studies and knowledge sharing based on results

Skills, Knowledge and Expertise

Required:

• Proven sales copywriting track record with real-world case studies/portfolios that include metrics (e.g., open rates, CTR, conversion rates)
• Hands-on experience writing conversion-focused landing pages, email nurture/cold outreach, and paid social ad copy/scripts
• Ability to analyze performance data and implement iterative copy improvements
• Excellent English communication skills (spoken and written)
• Availability for 40 hours/week, Mon–Fri, 9am–5pm PST

Your superpowers are...

• Technical: Persuasive frameworks (AIDA, PAS), subject line and CTA testing, basic email deliverability concepts, UX writing fundamentals for landing pages, comfort with UTM/tracking context, and familiarity with Mailchimp (or similar), WordPress landing pages, and Meta ad environments
• Soft skills: Clear communicator, highly organized, data-driven, proactive, receptive to feedback, and comfortable collaborating in Slack

WFH Set-Up:

• Computer with at least 8GB RAM, an Intel i5 core processor/AMD Ryzen 5 Processor and up.
• Internet speed of at least 40MBPS
• Headset with an extended mic that has noise cancellation and a webcam
• Back-up computer and internet connection
• Quiet, dedicated workspace at home

You should apply if...

• You thrive in a test-measure-iterate environment and take ownership of outcomes, not just outputs
• You enjoy writing for SMB audiences across multiple industries and can adapt tone accordingly
• You’re equally comfortable crafting persuasive copy and digging into performance metrics
• You can work independently, communicate clearly in Slack, and are energized by helping clients grow

What to expect...

• Work-from-home setup: Reliable internet, quiet workspace, and professional calling environment required
• Working hours: Full-time, Monday–Friday, 11am–7pm Eastern
• Compensation: $9/hour

Work Setup:

• Remote position
• Must have a reliable internet connection and a quiet workspace
• Required to provide own computer with Intel Core i5 or something similar or higher operating system

Working Hours:

• 40 hours per week
• Mon–Fri, 9am–5pm PST

Compensation:

• $7 per hour
• No benefits package included

Benefits