THC - Multi-media Communications Specialist (Information Specialist III) 26-67

*JOB OBJECTIVE:* Performs highly complex marketing, informational, and educational work. Work involves capturing and preparing video and photography to develop, create, and produce content and materials for release to various communications media (news, print, digital, and/or social) and for use by the agency, the public, and partner organizations. This position works closely with the Division Director and other team members to create print and digital media that promote THC programs, divisions, and initiatives, while providing graphic design support and maintaining THC photo resources and archives. This position reports to the Marketing and Public Relations (MPR) Division Director.

*ESSENTIAL DUTIES:*

1. Plan, produce, and direct video content creation for marketing, educational, and other informational purposes, including short-form social media video, editorial video content, and live-event coverage.

2. Provide videography, photography, and written content for print and digital publications supporting THC initiatives and programs.

3. Collaborate with MPR leadership to develop effective strategic uses for video and multimedia content across platforms.

4. Create captivating written, video, and graphic content for digital platforms, including the THC website, social media channels, e-newsletters, and print publications.

5. Conduct interviews with stakeholders, including historians, preservation partners, site staff, and subject matter experts, for use in written and visual content.

6. Develop strategies to position the agency as the premier source for historic preservation information in Texas.

7. Promote the agency’s strategic goals, including heritage tourism, historic preservation, and history education initiatives.

8. Identify opportunities to create written video content that promotes agency programs, events, and special initiatives.

9. Collaborate with team members on concepts for the monthly social media calendar and other multimedia projects and campaigns.

10. Define key performance indicators and implement measurements, analytics, and reporting methods to gauge success of creative content.

11. Regularly analyze performance of digital content using analytics tools and provide insights and recommendations for improving engagement and reach.

12. Assist with organizing and maintaining a digital asset library, including photos, videos, graphics, and other multimedia content.

13. Provide audiovisual technical support for virtual and in-person agency events, public meetings, and special programs.

14. Proofread for proper use of grammar and AP Style and work in close coordination with agency contacts to ensure accuracy.

15. Adhere to established work schedule with regular attendance.

16. Follow all THC safety guidelines, procedures, and ethics requirements.

*NON-ESSENTIAL DUTIES:*

1. Perform other duties as assigned.