Junior Trade Marketing Specialist

Main Responsibilities

Trade Marketing

• Support Trade Marketing activities through the development and management of marketing materials, including brochures, leaflets, newsletters, posters, and other communication tools.
• Coordinate with external suppliers and Purchasing to ensure timely and cost-effective production of marketing materials.
• Support the organization and implementation of internal and external promotional events and collaborate with cross-functional teams to ensure consistency of marketing initiatives.
• Develop and execute sell-in and sell-out campaigns to support commercial objectives and increase market penetration.

• Support customers in planning and executing local marketing activations, ensuring consistency with Pirelli brand standards.

• Support CRM-related activities and contribute to customer engagement programs.

• Monitor and report on key marketing performance indicators and campaign effectiveness.
• Supporting importers with budget and marketing materials.

Digital Marketing

• Management of social media accounts, in coordination with external agency.
• Connect with OE manufacturers to develop a strong partnership and create content for brand collaboration.
• Develop and analyze SEO & SEM.
• Quarterly reports on digital market trends and competitor social accounts.

Market Analysis

• Assist in gathering market intelligence and preparing reports on market trends, competitor activities, and customer preferences.
• Support the coordination of market research initiatives with external agencies and suppliers under the guidance of senior team members.
• Monitor industry and consumer trends to identify opportunities for growth and improvement.
• Maintain an understanding of customer requirements, market dynamics, and competitive positioning.

Key Competencies & Skills

Technical Expertise

• Understanding of marketing principles and trade marketing activities.
• Knowledge of market research methodologies and data analysis.
• Basic knowledge of CRM systems and customer relationship management.
• Awareness of automotive and tyre market dynamics.
• Strong knowledge of Microsoft 365 and Canva.

Project & Process Knowledge

• Experience in coordinating multiple activities and stakeholders simultaneously.
• Strong analytical and reporting capabilities.
• Ability to work with market data, forecasts, and performance metrics.
• Understanding of media planning and advertising content management.
• Knowledge of customer segmentation, consumer research, and market trends.

Education & Experience

• Bachelor’s degree in Marketing, Business Administration, Economics, or related.
• 2–3 years of experience in Marketing, Trade Marketing, Product Marketing, Market Research, or a related field.
• Driving license required.