Traffic & Inventory Specialist

We are seeking a highly motivated individual to traffic on-air marketing inventory and maintain TEGNA digital marketing inventory. The position will be responsible for the marketing materials and copy maintenance for multiple stations within a TEGNA region. This candidate must be highly detailed, meet high standards of accuracy, have outstanding organizational skills, and be able to problem-solve under tight deadlines. The ideal candidate will have direct experience working with WideOrbit Traffic & Sales systems, along with a strong understanding of inventory management, ad operations, and broadcast/digital sales workflows. Strong communication skills in both verbal and written form are critical to the success of this candidate. This hybrid position reports directly to the Director of Inventory & Operations and can be based in any TEGNA market.

Responsibilities:
•    Execute the entry of traffic materials for marketing assets with high accuracy while providing exceptional customer service to clients, agencies, and TEGNA stakeholders.
•    Retrieve necessary information regarding traffic instructions and materials, view materials for quality control, and ensure material locations on the material server and in WideOrbit are up-to-date and accurate.
•    Ensure marketing materials are received and logs are completed by the daily log deadline.
•    Work closely with internal regional marketing directors, marketing producers, commercial production personnel, and stakeholders professionally and respectfully.
•    Monitor station marketing contracts to ensure copy is up-to-date and accurate.
•    Proactively identify inventory gaps and opportunities to support marketing goals.
•    Process same-day log and playlist changes if necessary and ensure all materials are accurate.
•    Build and maintain relationships with the TEGNA Commercial Operations (TCO) teams and TEGNA Stream Center (TSC).
•    Manage manual inventory log changes through TSC using the Pulse platform.
•    Work with the Regional Marketing Director to determine and identify monthly priority marketing assets.
•    Maintain monthly priority and evergreen marketing asset fill lists for TSC and the Regional Marketing Directors.
•    Work with the Regional Marketing Directors to manage, integrate, and implement sales/promotion assets effectively.
•    Coordinate with the TCO team to add or reduce marketing inventory across markets.
•    Troubleshoot and resolve WideOrbit system issues and provide guidance to staff on best practices.
•    Perform additional duties as determined by the Director of Inventory & Operations.

Digital Responsibilities:
•    Collaborate with Regional Marketing Directors, Marketing Producers to ensure digital assets are valid and up-to-date.
•    Assist in developing workflows that integrate linear and digital systems.
•    Deliver feedback on process improvement to manager and director levels regularly.
•    Continuously receive feedback from the marketing team on processes and tools for improvement.
•    Traffic TEGNA local marketing assets to TEGNA’s digital product line.
•    Perform additional duties as determined by the Director of Inventory & Operations.

Reporting & Analysis
•    Generate and analyze as-run inventory reports to optimize marketing inventory.
•    Collaborate with Reginal Marketing Directors, Marketing Producers, and TEGNA Marketing stakeholders to gather and run needed marketing asset reporting.
•    Perform additional duties as determined by the Director of Inventory & Operations.

Requirements:
•    Minimum 2 years of experience in traffic or sales support in broadcast, cable, digital, or radio.
•    Have experience with client solutions, customer service, or account management from a broadcast and/or digital perspective.
•    Experience supporting internal or external marketing teams with strategy/solution development.
•    Ability to move quickly between software platforms to complete tasks.
•    Ability to work effectively as part of a team and independently.
•    Ability to handle multiple tasks and projects effectively under deadline pressure.
•    Attention to detail, accuracy, and strong organizational skills are a must.
•    Ability to effectively solve problems with a sense of urgency.
•    Ability to adapt quickly to change.
•    The position requires strong written and verbal communication skills and solid organizational and time management.
•    WideOrbit traffic system knowledge (required).
•    Proficient with computer software/applications, including Microsoft Office: Outlook, Word, and Excel.