Assistant Brand Manager - Dry Fruits & Nuts

About Hector Beverages Pvt. Ltd.

Established in 2010 in India, Hector Beverages rose to prominence with its signature brand, the Paper Boat, a ready-to-drink beverage that encapsulates the essence of traditional Indian flavors. The inception of Hector Beverages was driven by the founders' vision to bridge the market void for traditional Indian drinks and to present the world with a taste of India's rich cultural beverages.

L ocation

Headquartered in Whitefield, Bengaluru.

Current Standings

Over the past decade, Hector Beverages has expanded its product line to include fruit juices, coconut water, and iconic Indian beverages such as Aam panna and Jal-jeera and foods & dry fruits which includes products such as Chikki, Aam Papad, range of raw, roasted, and flavored dry fruits that includes mix of nuts, berries & seeds. The brand is synonymous with distinctive flavors and premium ingredients. Furthermore, the firm's commitment to quality and innovation is evidenced by its extensive infrastructure of nine dedicated factories (and counting) for Paper Boat products, providing direct employment to approximately 900 individuals and indirect employment to another 2000.

Organizational Culture

At its core, Hector Beverages thrives on a culture rooted in innovation, creativity, and collaboration. The company's flat organizational structure promotes open dialogue, empowering employees to lead their projects passionately. Hector Beverages is an equal opportunity employer and values diversity. All employment decisions are based on qualifications, merit, and business need. The organization is dedicated to fostering high-performing teams. Moreover, the culture of celebrating both minor and major achievements, nurture a motivated and committed workforce, driving exponential growth.

Role Overview

We are seeking a dynamic and analytical Assistant Brand Manager. The ideal candidate is data-driven, execution-focused, and passionate about building and scaling consumer brands in a fast-paced FMCG environment.

**Key Responsibilities Brand Strategy & Execution **

• Plan and execute integrated marketing campaigns including promotions, digital marketing, advertising, and on-ground activations.

• Collaborate with creative teams to develop compelling brand assets and communication.

• Partner with product development teams for new product launches. Business & Category Management

• Analyze market trends, consumer demographics, pricing strategies, and competitor activities to develop actionable insights.

• Monitor brand performance metrics and recommend strategic adjustments. • Identify growth opportunities in collaboration with the Category Head. Sales & Cross-Functional Collaboration

• Work closely with pan-India sales teams for product launches, placements, and performance tracking.

• Support execution across regions (travel involved).

• Prepare and present brand performance reports to management and key stakeholders.

Candidate Profile

• Undergraduate or Graduate from Tier 1 or Tier 2 institutions with relevant experience.

• Strong MS Excel skills and business presentation capabilities.

• Excellent written and verbal communication skills.

• Strong analytical and problem-solving mindset.

• Comfortable working in a fast-paced, dynamic environment with evolving priorities.

• Willingness to travel and collaborate cross-functionally.

• Passion for brand building and driving measurable growth.