Shops Assistant Manager

The Assistant Satellite Shops Manager supports the day‑to‑day operation of multiple retail outlets across the resort, ensuring the consistent delivery of the plans, standards and processes set by the Satellite Shops Manager. You will take accountability for leading the venues in their absence, ensuring exceptional guest experience, strong operational execution and safe, well‑presented retail environments.

You will:
• Support the performance of a diverse retail portfolio including toys, sweets, merchandise, photography sales and equipment hire.
• Implement commercial, operational and visual merchandising plans set by the Satellite Shops Manager.
• Drive accurate stock routines, loss prevention standards and product availability across all outlets.
• Be highly visible across the shops, leading the team on shift, coaching in real time and delivering consistently high retail and service standards.

Key Responsibilities

• Guest NPS & retail shopping experience
• eNPS & team engagement
• Sales growth & category mix support
• Stock loss %, waste %, scanning accuracy & stock integrity
• Hire shop compliance, equipment handling & damage reduction
• Photo package sales & conversion support
• Labour productivity & on‑shift deployment accuracy
• RPRPRT – Right People, Right Place, Right Time
• Audit & compliance results
• Team retention & development support

Skills, Knowledge & Expertise

Guest Experience & Retail Service Leadership

• Lead the delivery of excellent guest experience across all satellite outlets, following standards set by the Satellite Shops Manager.
• Ensure store presentation, Venue standards, cleanliness, signage and stock availability are maintained daily.
• Support queue management, service flow and guest interactions during peak periods.
• Provide hands‑on coaching on the shop floor, modelling positive, friendly and helpful service.
• Support the delivery of safe and smooth photography and hire shop experiences.

Commercial, Stock & Business Performance

• Support stock routines across all shops, including:

• stock integrity checks
• waste logging
• product rotation
• loss prevention routines
• accurate scanning & till operations
  • Implement merchandising, seasonal displays and promotional activity as briefed by the Satellite Shops Manager.
  • Support sales performance by ensuring the team understands daily priorities, promotions and product focus areas.
  • Ensure labour plans created by the Manager are deployed correctly on shift.
  • Support rota preparation, payroll accuracy and real‑time staffing decisions.
  • Contribute to the delivery of photography and hire shop profitability through strong execution of processes.

Team Leadership, Culture & Development

• Lead the team on shift, ensuring clear communication, strong standards and consistent expectations.
• Deliver on‑shift coaching, induction support and training in guest service, scanning accuracy, Venue standards and loss prevention.
• Support 1:1s, PDPs, performance conversations and succession planning as directed.
• Create daily and weekly objectives for Shift Managers that support revenue generation, queue management, profit protection, compliance, Guest experience and team experience.
• Role‑model Butlin’s Values and Leadership Behaviours at all times.
• Help develop a multi‑skilled team capable of working across all retail outlets.
• Contribute to team retention by fostering a positive, supportive and inclusive team culture.

Operational Excellence, Safety & Compliance

• Ensure compliance with food safety (sweets), H&S, COSHH, security, loss prevention and relevant licensing requirements.
• Support robust cash handling processes, including floats, safe checks, variances and escalation.
• Maintain audit readiness across retail stores, stockrooms, photography zones and hire shop areas.
• Ensure hire shop equipment is safely logged, checked, cleaned and documented.
• Complete daily opening/closing routines and escalate risks promptly.
• Take full accountability for safe operations during the Satellite Shops Manager’s absence.

Cross‑Resort Collaboration & Leadership

• Support the Satellite Shops Manager in working with Commercial & Procurement on range, pricing and promotional execution.
• Partner with Loss Prevention to support variance control and shrink reduction.
• Collaborate with Entertainment and Guest Operations for photography support at resort events.
• Share best practice with peers across the resort and support cross‑venue needs during peak periods.
• Support wider resort operations including arrivals and large‑scale trading surges.

Job Benefits

• Experience in a retail, photo retail, gift, toys, sweets or convenience environment.
• Understanding of stock processes, loss prevention routines and retail standards.
• Willingness to learn photo retail processes and hire shop procedures.
• Experience supervising shifts, coaching others or leading small teams.
• Strong communication skills with the ability to motivate and support team members.
• Ability to stay calm, organised and effective during busy trading periods.
• Problem‑solving skills with a hands‑on, proactive approach.
• Ability to prioritise effectively across multiple venues and adapt to fast‑changing needs.