Role Summary and Impact
As a Media Planner, you will support the development and
execution of integrated media plans across assigned film titles. You will play
a key role in campaign planning, data analysis, and execution, while
collaborating with internal teams and external partners to deliver accurate,
insight-driven media strategies. This role offers the opportunity to grow
within a fast-paced agency environment and contribute directly to client
success.
The Media Planner provides
support to senior team members, contributes to overall client service
requirements, and assists in the development, execution, and maintenance of
media plans.
Key
Responsibilities:
- Support the development
and execution of holistic media plans aligned with client strategy
- Collaborate with
Research Leads, Planning Managers, and senior stakeholders to analyze first-
party, syndicated, and platform data to inform audience insights and
recommendations
- Assist in campaign planning activities across all assigned
titles
- Create, maintain, and update media plan documents, ensuring
accuracy across formulas, data, and links
- Conduct quality assurance checks across
digital and OOH plans, including validation of “weeklies”
- Prepare client-ready
materials, including plan updates and supporting documentation
- Capture detailed notes
during internal and client meetings and distribute key takeaways in a timely
manner
- Identify and communicate implications of plan changes to senior
stakeholders
- Assist in the development of strategic POVs and planning
recommendations
- Apply knowledge of media fundamentals including SOV, Reach,
Frequency, and CPM
- Build and maintain relationships with media vendors and partners to
support planning initiatives
- Support client communications across email and
phone as required
- Collaborate with cross-functional teams to resolve campaign issues,
support trafficking, and assist with billing and invoice reconciliation
- Stay current on
media trends and proactively share insights with internal teams
- Support the onboarding
and training of Assistant Planners
Your Skills & Behaviour:
- Strong analytical skills with the ability to interpret data
and generate actionable insights
- High attention to detail, particularly in
managing data and planning documents
- Strong organizational and time management skills
in a fast-paced environment
- Excellent verbal and written communication
skills
- Collaborative team player with strong interpersonal skills
- Ability to manage
multiple priorities and meet tight deadlines
- Foundational understanding of media planning
concepts and metrics
- Proficiency in Microsoft Excel and media planning tools
- Proactive
mindset with a willingness to learn and grow
Your Education and Experience:
- 1–3 years of experience in media planning, buying, or a
related field
- Post-secondary degree in Advertising, Marketing, Communications, or
a related discipline is an asset
Life at WPP
Media & Benefits
Our passion for shaping the next
era of media includes investing in our employees to help them do their best
work, and we’re just as committed to employee growth as we are to responsible
media investment. WPP Media employees can tap into the global WPP Media &
WPP networks to pursue their passions, grow their networks, and learn at the
cutting edge of marketing and advertising. We have a variety of employee
resource groups and host frequent in-office events showcasing team wins,
sharing thought leadership, and celebrating holidays and milestone events. Our
benefits include competitive medical, group retirement plans, vision, and
dental insurance, significant paid time off, preferential partner discounts,
and employee mental health awareness days.
WPP Media is an equal
opportunity employer and considers applicants for all positions without
discrimination or regard to particular characteristics. We are committed to
fostering a culture of respect in which everyone feels they belong and has the
same opportunities to progress in their careers.
We believe the best
work happens when we're together, fostering creativity, collaboration, and
connection. That's why we’ve adopted a hybrid approach, with teams in the
office around four days a week. If you require accommodations or flexibility,
please discuss this with the hiring team during the interview process.
WPP Media is committed to providing reasonable accommodation to, among
others, individuals with disabilities and disabled veterans. If you need an
accommodation because of a disability to search and apply for a career
opportunity with WPP Media, please send an e-mail to WPP Media Leave
Administration at Leave.Administration@groupm.com or
call (212) 297-8507 and let us know the nature of your request and your
contact information.
While we appreciate all applications received,
only those candidates selected for an interview will be contacted.
