Role Summary and
Impact
EssenceMediacom, part of WPP, is a new breed of media
agency. Grounded in analytics & insights and powered by data &
technology, we believe in the power of media and creative to drive
breakthroughs for the world’s best brands. We help clients understand the
modern marketing paradox and discover the breakthroughs brands need to win
with their consumers. We are designed for the new communications economy —
built on data & technology, built for people & algorithms, built
around diverse schools of thought, built to test & learn at scale, and,
crucially, built to evolve.
The Implementation & Activation team is
responsible for delivering best-in-class implementation planning and
activation for clients. Our Implementation & Activation team members are
fully embedded within our EssenceMediacom client teams, accountable to the
clients they work on. The scope covers the Implementation Planning and
Activation of all media channels and touchpoints, with a focus on delivering
connected, audience-first client outputs. We navigate the ever-changing media
landscape efficiently and effectively, fueling growth for the brands we work
with through transparency, accountability, and leveraging exceptional media
relationships.
The Implementation & Activation Group Director is a
critical leadership role, responsible for ensuring we set our clients up for
success now and in the future. You will lead a large team specializing in
Implementation Planning & Activation, providing thought leadership and
driving key senior client and publisher engagement. Your core responsibility
is to produce best-in-class solutions that fuel growth for our people, our
clients, and our organization. As a leader, you will cultivate an environment
where people have clarity on their performance and career paths, empowering
and encouraging them to reach their full potential.
Core Responsibilities
- Act as a critical
senior consultant for clients, leading Media Negotiations, Implementation
Planning, and Activation, while proactively addressing client
satisfaction.
- Provide innovative strategic insights, demonstrating
expertise in clients' business, industry, and competitive landscape.
- Drive innovation and creativity, leveraging market insights to ensure
consistent delivery against client KPIs and contractual commitments across all
media channels.
- Possess exceptional knowledge of the media landscape,
confidently articulating core media principles and how each touchpoint fuels
client growth, and capable of training and developing team members.
- Collaborate closely with internal product teams, including GroupM
proprietary offerings, to articulate benefits and convert growth
opportunities.
- Oversee and ensure best-in-class delivery standards
across the client remit, driving continuous process improvement through
strategic leadership.
- Support craft leaders in identifying and
implementing tools, technology, data, and automation solutions, ensuring
maximum adoption of best practices.
- Lead, motivate, and empower a
large team to achieve individual, team, and organizational goals, including
conducting regular performance management and development discussions.
- Foster agency-wide knowledge sharing, continuous learning, and champion
company values to build strong connections and a solution-oriented team
environment.
- Build and maintain strong relationships with relevant
media, data, and technology partners to drive client agendas and future
growth.
- Contribute to building the agency’s reputation by identifying
and showcasing examples of breakthrough work, contributing to awards, industry
thought leadership, and new business development when required.
Skills and Experience
What
Makes You Great
- Extensive experience leading a large,
diverse team, with significant media investment and client service
expertise.
- Strong, up-to-date media landscape knowledge (able to
confidently articulate macro consumer trends and the challenges and
opportunities they bring).
- Inspiring communicator, with exceptional
presentation skills.
- Excellent analytical and problem-solving skills,
with the patience to examine detail and create effective solutions.
- Collaborative and astute, able to build trust and respect within a
network.
- First-class negotiation skills.
- Results-
driven.
- You feel empowered to bring your authentic self to work, and
contribute to great teamwork, knowing your individual ideas and thoughts will
be welcome.
Life at WPP Media &
Benefits
Our passion for shaping the next era of media is
powered by our commitment to Be Extraordinary, investing in our employees to
inspire transformational creativity. We also Lead Optimistically, firmly
believing in and Championing Growth and Development for every individual. This
commitment allows WPP Media employees to leverage the extensive global WPP
Media & WPP networks to pursue their passions, build vital professional
connections, and learn at the cutting edge of marketing and advertising.
We Create an Open environment built on trust and respect, where everyone
feels they belong and has opportunities to progress. This inclusive culture is
fostered through a variety of employee resource groups and frequent in-office
events showcasing team wins, sharing thought leadership, and celebrating
holidays and milestone events.
WPP Media is an equal opportunity
employer and considers applicants for all positions without discrimination or
regard to characteristics. We believe the best work happens when we're
together, fostering creativity, collaboration, and connection in this open and
supportive environment. If you require accommodations or flexibility, please
discuss this with the hiring team during the interview process.
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