Marketing Analyst

The purpose of the Marketing Analyst is to help elevate data’s role within our marketing organization. They will be responsible for gathering and reporting on market data, performing competitive research, identifying industry trends, and performing research for new product development. The role is accountable for communicating insights to business leaders throughout the organization. This role will serve as an all-around athlete combining a high level of business acumen, analytical ability and technical skills.

Making an Impact
• Aggregate and analyze market forecast data and assess implications for product and service strategies.
• Develop SEO, AIO and AIGEO optimization recommendations across digital channels to strengthen lead generation and demand funnel performance.
• Manage GA4 tracking implementation and governance, including UTM strategy, tagging consistency, and reporting accuracy.
• Develop business cases to enter new markets, offer new products in defined markets and support strategic initiatives pertaining to business development.
• Deliver on ad-hoc market analysis requests from regional leaders and finance to help develop tailored strategies
• Use data mining and other analytical techniques to gain insight into customers to improve the effectiveness of communications and products.
• Identify and explore relevant third-party data sources to enhance customer profiles, build our market understanding, and support marketing analysts with new data sets.
• Improve the presentation and communication of marketing analytics across the organization.
• Define requirements for report templates.
• Work with cross-functional teams (e.g., marketing, demand gen and CRM).
• Ensure timely delivery of reporting and insights and build user-friendly answers to basic marketing questions (e.g., executive dashboards, market-level dashboards, etc.).

Sharing Expertise
• Work with business leaders to help support business plan development with market level and industry level insights
• Present market findings through data visualization. Be able to present technical information and findings to a non-technical audience.

Gaining Exposure
• Must maintain strong relationships with marketing leaders to understand needs of marketing department
• Must be comfortable listening to the field (sales and recruiting) to understand pain points and translate those into problems that should be tackled

Your Typical Day
• Receive requests from Marketing leaders for market or industry level insights
• Gather required data and summarize finding in simple and concise presentation
• Support new product development by identifying needed insights for proper stage gate decision making and go to market strategy development
• Perform competitive analysis
• Summarize insights to inform marketing plans
• Uncover market opportunities and communicate findings to marketing leaders
• Perform regular cadence of reporting required for leadership
Other accountabilities as assigned