Group Head - Digital

About EssenceMediacom: A Leading WPP Media Brand 

EssenceMediacom is a new breed of media agency. Grounded in analytics & insights and powered by data & technology, we believe in the power of media and creative to drive breakthroughs for the world’s best brands. We help clients understand the modern marketing paradox and discover the breakthroughs brands need to win with their consumers. We are designed for the new communications economy — built on data & technology, built for people & algorithms, built around diverse schools of thought, built to test & learn at scale, and, crucially, built to evolve. 

Role Summary and Impact 

We are looking for a Media Planner with strong experience in digital biddable/ non biddable. The role requires a balance of strategic planning, hands-on execution understanding, and strong stakeholder coordination across internal teams, clients, and external partners.

Key Responsibilities

Media Planning & Strategy

• Develop integrated digital media plans with a strong focus on biddable platforms and non biddable platforms.
• Build full-funnel media approaches aligned to campaign objectives.  Define audience strategy, budget allocation, and platform mix.
• Create structured media plans supported by data, insights, and past performance

Campaign Reporting & Analysis & Execution

• Own campaign reporting, daily, weekly, monthly, and end-of-campaign.
• Derive actionable mid and end campaign insights and recommend optimizations for future campaigns.
• Strong understanding of campaign setup, optimization levers, and platform capabilities. Ability to guide execution teams on best practices and troubleshooting

Stakeholder & Project Management

• Coordinate with internal teams for seamless campaign execution. Manage client communication and expectations effectively.
• Work closely with platform partners (Meta, Google) for best practices and solutions. Ensure timelines and deliverables are met across campaigns.

Billing & Operations

• Manage campaign billing, invoicing, and budget tracking , Ensure accuracy in financial reconciliation and documentation, Liaise with finance teams for smooth closures

Data & Tools

• Advanced proficiency in Excel (media planning sheets, budget trackers, reporting dashboards), Comfortable working with large datasets and deriving insights
• Experience with reporting tools and dashboards is a plus

Skills & Requirement

• 5–6 years of experience in digital media planning.
• Experience across both biddable and non-biddable channels.
• Strong expertise in Meta Ads, Google Ads, DV 360, Google Analytics.
• Solid understanding of the digital ecosystem (programmatic, search, display is a plus).
• Excellent stakeholder management and communication skills.
• Strong analytical mindset with attention to detail.
• Ability to manage multiple campaigns and priorities simultaneously.
• Proactive, solution-oriented approach.
  
  

Why Join Us

• Opportunity to work on high-impact digital campaigns
• Collaborative and fast-paced team environment
• Exposure to leading platforms and evolving media strategies

Success Metrics / KPIs

• Media Planning Effectiveness: Deliver high-quality, insight-led media plans aligned to campaign objectives with timely delivery and minimal revisions. Demonstrate strong full-funnel thinking and clear rationale for platform, audience, and budget allocation.
• Campaign Performance Impact: Drive achievement of key campaign KPIs (Reach, CTR, CPV, CPA, ROAS) through effective planning and optimization inputs. Improve efficiency benchmarks over time.
• Reporting & Insights: Ensure timely delivery of weekly/monthly reports, QBRs, and end-of-campaign decks. Provide actionable insights beyond data, enabling better decision- making.
• Stakeholder Management: Maintain strong relationships with internal teams and clients. Ensure seamless coordination, clear communication, and proactive resolution of issues/escalations.
• Operational Excellence: Ensure accuracy in billing, invoicing, and budget tracking with minimal discrepancies. Adhere to timelines and financial processes.
• Data & Planning: Demonstrate strong Excel proficiency for planning, tracking, and reporting. Ability to analyze large datasets and maintain structured documentation.
   

Life at WPP Media & Benefits 

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.  

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.