Associate - Data Analytics

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

Role Summary and Impact

As part of the Choreograph team, you will be involved in the Intelligence Service offering below:
1. Support the team in delivering timely and useful ad-hoc and commissioned intelligence and insights projects based on audience planning, media behavior, and consumer insights, to internal and external stakeholders. Day-to-day work includes, but is not limited to, data runs, report writing, data analysis, dataset management, participation in client meetings and presentations, vendor negotiations, training, and other insights-related functions. You are expected to leverage both proprietary and secondary data and research tools to help provide clients, agency teams, and other key stakeholders with data and insights needed for the successful running of their work.
2. Be familiar with WPP Media’s DPAM framework and understand the Open Media Studio (OMS) and Open Media Assistant (OMA) process and usage. You will train to become adept at the different modules within the DPAM and OMS modules, pass all required e-learning and certification exams, be recognized as a subject matter expert, and help the core OMS training team on areas of support such as usage tracking, training reminders and delivering platform updates to the broader WPP Media group to ensure a successful rollout of the training and adoption plan.
You will be the subject matter expert in identifying where to find data, which data to use, how to use it, and which platforms to use to help drive Choreograph value proposition across the group and too clients.

MEASURES OF SUCCESS
• Apply theory and practice behind data-driven insight
• Become familiar with the internal and external analytics tools and research sources available
• Have an in-depth understanding of the business problems of assigned verticals, their context, and their communications environment
• Weave data into compelling stories built around meaningful and relevant consumer insights
• Support development of new opportunities within the Choreograph framework to optimize Choreograph intelligence service offerings

RESPONSIBILITIES OF THE ROLE:
• Be the point person for audience and media behavior understanding, insights generation, data and analytics
• Be the subject matter expert in data-driven insight, audience behavior, and market intelligence reporting
• Help design, generate and implement sustainable Choreograph service plans, whether for bespoke or ad-hoc projects or custom business intelligence.
• Generate and interpret data via tools (eg. ATL – Nielsen and Kantar; Digital – Sysomos, Global Web Index; Research & Insights – Audience Origin, Open Media Studio (OMS), OMA, DPAM
• Develop thorough analytic, insights and audience and market intelligence reports with actionable learnings and recommendations
• Be a collaborator and integrator for insights and analytics work with client pod teams or other stakeholders
• Create and present compelling recommendations with the use of data and consumer insights
• Be the trusted advisor of our client leaders and key clients for communications needs revolving around data analysis and audience and media behavior and tools usage

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.  

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide.

While we appreciate all applications received, only those candidates selected for an interview will be contacted. 

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