(Senior) Strategic Marketing Manager (m/f/d)

We are currently looking for a motivated and experienced (Senior) Strategic Marketing Manager (m/f/d) to join our team. The preferred location for this position is Munich, where our European headquarter is based. However, the role can also be performed remotely within Germany, or from France, Spain, or the UK.

You will be responsible for collecting, analyzing, and translating insights from market research, competitive intelligence, and customer segmentation into actionable strategies. By leveraging these insights, you will drive data- driven outcomes and support Moxa’s corporate by translating industrial market research and competitive intelligence into clear, actionable insights.

Moxa is a leading provider of industrial networking, computing, and automation solutions for enabling the Industrial Internet of Things. With 35 years of industry experience, Moxa has connected more than 118 million devices worldwide and has a distribution and service network that reaches customers in more than 87 countries. We offer a full spectrum of innovative, high-quality solutions that have been deployed in a wide variety of industries, including factory automation, smart rail, smart grid, intelligent transportation, oil and gas, marine, and mining.

In this role, you will contribute to strategy execution by building strong cross-functional relationships with Sales and Product Marketing, ensuring alignment and enabling impactful, data-driven business decisions. You will also support corporate initiatives by applying customer segmentation to identify priority growth areas.

Acting as a strategic link between the European market and global stakeholders, you will translate regional market needs and industry trends into global strategic initiatives. As part of a strategic advisory (staff) function, you will contribute to go-to-market decisions through deep market understanding rather than focusing solely on execution.

Key Responsibilities:

Market Understanding & Strategic Positioning

• Collaborate on corporate-level strategy development based on market insights to identify market focus and customer segments
• Support vertical markets by facilitating collection of local insights and collaborating with the corporate team developing customer personas
• Align market insights with product management roadmaps
• Support collection of insights for cybersecurity regulations and compliance (IEC 62443, CRA, NERC CIP, ISA/IEC)
• Act as strategic interface to sales, product, and R&D leadership
• Develop and lead cross-functional activities with colleagues across departments

European Market Intelligence

• Collect, consolidate, and analyze market information from across Europe (regions, key industries, customer segments) and identify similarities with other regions to support product management
• Support strategic planning with data-driven recommendations
• Understand and monitor European legal, regulatory, and compliance requirements (e.g. industry standards, cybersecurity regulations, certifications)
• Serve as a knowledge hub for European compliance topics in a marketing and market context

Inbound Marketing Strategy

• Define and steer the Inbound Marketing strategy based on market and industry insights
• Ensure content topics are driven by real customer challenges, regulatory pressure, and industry trends

Cross-Functional & International Collaboration

• Work closely with:
  • European sales teams to gather market feedback
  • Product Management and R&D to reflect market and regulatory needs
  • Global Marketing and HQ to align European insights with global strategy
• Support internal enablement by sharing market and industry knowledge across teams