(Senior) Strategic Product Marketing Manager (m/f/d)

Have a strong background in product management and looking for that next step? Consider a role as a (Sr.) Strategic Product Marketing Manager (m/f/d), and take responsibility for the collection, analysis and development of insights from market research, competitive intelligence, and customer segmentation. This will broaden your skills from a product line to corporate level strategy.

We are currently looking for a motivated and experienced (Sr.) Strategic Product Marketing Manager (m/f/d) to join our team. The preferred location for this position is Munich, where our European headquarter is based. However, the role can also be performed remotely within Germany, or from France, Spain, or the UK.

Moxa is a leading provider of industrial networking, computing, and automation solutions for enabling the Industrial Internet of Things. With 35 years of industry experience, Moxa has connected more than 118 million devices worldwide and has a distribution and service network that reaches customers in more than 87 countries. We offer a full spectrum of innovative, high-quality solutions that have been deployed in a wide variety of industries, including factory automation, smart rail, smart grid, intelligent transportation, oil and gas, marine, and mining.

Role Overview:

As a (Sr.) Strategic Product Marketing Manager, extend your product management expertise and use market and customer insights to deliver data-driven outcomes. Enable corporate strategy for Moxa by translating industrial market research and competitive intelligences into clear market and competitive insights. ** Support strategy execution through deep cross- functional relationships across Sales and Product Marketing which enables clear data driven outcomes that drive Moxa business. In addition, you will support corporate activities by using customer segmentation** to identify priority focus areas for growth.

In addition, you act as a strategic interface between the European market and global stakeholders, translating market needs and industry trends into clear strategic initiatives for Moxa globally, rather than focusing purely on execution, this role functions as a strategic advisory (staff) position, contributing to go-to-market decisions through deep market understanding.

Key Responsibilities:

Market Understanding & Strategic Positioning

• Collaborate on corporate-level strategy development based on market insights to identify market focus and customer segments

• Support vertical markets by facilitating collection of local insights and collaborating with the corporate team developing customer personas

• Support collection of insights for cybersecurity regulations and compliance (IEC 62443, CRA, NERC CIP, ISA/IEC)

• Act as strategic interface to sales, product, and R&D leadership

European Market Intelligence

• Collect, consolidate, and analyze market information from across Europe (regions, key industries, customer segments) and identify similarities with other regions to support product management

• Understand and monitor European legal, regulatory, and compliance requirements (e.g. industry standards, cybersecurity regulations, certifications)

• Serve as a knowledge hub for European compliance topics in a marketing and market context

Inbound Marketing Strategy

• Define and steer the Inbound Marketing strategy based on market and industry insights
• Ensure content topics are driven by real customer challenges, regulatory pressure, and industry trends

Cross-Functional & International Collaboration

• Work closely with:
  • European sales teams to gather market feedback
  • Product Management and R&D to reflect market and regulatory needs
  • Global Marketing and HQ to align European insights with global strategy
• Support internal enablement by sharing market and industry knowledge across teams