CRM Strategy & AI-MarTech Solution Leader at Adexpres

Job Description:

Qualifications & Experience:

Required

10+ years of progressive experience in CRM strategy, MarTech consulting, or enterprise marketing technology leadership
Proven track record of leading and winning complex enterprise RFPs, ideally $3M–$5M+ in TCV
Deep, hands-on expertise in two or more major CEP platforms — particularly SFMC, Braze, and/or Adobe Experience Platform / Adobe Campaign
Demonstrated knowledge of CDP platforms — Tealium, Segment, mParticle, Adobe AEP — and their role in enterprise data architectures
Demonstrated experience defining or delivering AI-powered CRM or MarTech use cases — including personalisation, predictive modelling, or generative AI in marketing
Ability to build and present AI business cases and value frameworks to executive and C-suite audiences
Outstanding executive storytelling and presentation skills — able to make AI and MarTech concepts accessible and compelling for non-technical decision-makers
Experience leading or mentoring cross-functional teams in a consulting, agency, or enterprise environment
Bachelor's degree in Marketing, Computer Science, Business, or a related discipline

Preferred

MBA or Master's degree in Marketing Technology, Data Science, Business, or a related field
Prior experience in a media agency, MarTech consultancy, or CRM-focused professional services firm
Platform certifications: Salesforce Marketing Cloud Consultant, Braze Certified Practitioner, Adobe Certified Expert (AEP or Campaign)
Hands-on experience with AI decisioning platforms such as Pega, Salesforce Einstein, Adobe Sensei, or Dynamic Yield
Familiarity with LLM-native marketing tools and prompt engineering for marketing content applications
Understanding of responsible AI frameworks, data privacy regulation (GDPR, CCPA), and AI governance in marketing contexts
Experience with CLV modelling, propensity scoring, and churn prediction in a CRM context

Location:

DGS India - Bengaluru - Manyata N1 Block

Brand:

Merkle

Time Type:

Full time

Contract Type:

Permanent

Adexpres