Senior Manager - Planning

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

About EssenceMediacom: A Leading WPP Media Brand

EssenceMediacom is a new breed of media agency. Grounded in analytics & insights and powered by data & technology, we believe in the power of media and creative to drive breakthroughs for the world’s best brands. We help clients understand the modern marketing paradox and discover the breakthroughs brands need to win with their consumers. We are designed for the new communications economy — built on data & technology, built for people & algorithms, built around diverse schools of thought, built to test & learn at scale, and, crucially, built to evolve.

Role Summary and Impact

The Senior Manager works with the Digital Associate/Director, teams and clients to develop strategy scope and recommended approach for digital projects and campaigns for assigned accounts and then manages them.

Skills and Experience

• Assists the Digital Director/Associate in the development and management of digital strategy and campaigns.
• Interprets the client’s brief and translates this into a clearly defined strategy to achieve business objectives/campaign objectives utilizing the best digital mix looking out for maximum efficiencies and enhance ROI.
• Selects, suggests and evaluates each digital channel, including consultancy on determining and estimating required budget.
• Provides online users’ behavior insights, psychographics, usage of the different digital channels, to produce the soundest digital strategy to fulfill business and campaign objectives and to complement or work with other efforts to achieve a full-on 360 campaign pushing a single-minded proposition.
• Client representation of WPP Media's digital arm will be top most.
• Provides online analytical reports relevant to the market when new data and research are available. Manages digital campaign launch and implementation thru:
• Coordination with client/agency and/or third parties in the production of creative materials.
• Coordination with publishers to secure launch dates and inventory for the duration of the campaign.
• Management of display media and social media campaigns
• Management of SEM campaigns
• Overseeing mobile and production related requirements
• Preparation of regular campaign reports
• Preparation of post campaign reports, highlight key points and provide key insights
• Attends and participates in internal and external meetings as required or requested.
• Attends training to develop relevant knowledge, techniques and skills.
• Adheres to Company policies and procedures.
• Performs other duties as may be assigned
• Prepares reports (internal and external) that may be requested from time to time, especially during audits
• Attends and participates in internal and external meetings as required or requested
• Attends training to develop relevant knowledge, techniques and skills.
• Adheres to company policies and procedures

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.  

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide.

While we appreciate all applications received, only those candidates selected for an interview will be contacted. 

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