Director Marketing - Landscape

Job Purpose

SYNLawn is the industry leader in premium synthetic turf -- engineered with renewable materials, USDA Biobased certified, and trusted by the world's top athletes, architects, and facility managers. We're looking for a Senior Marketing Manager who is equal parts strategist and executor -- someone who can build the brand, run campaigns, and hold themselves accountable to results.

This role owns the full marketing function for Landscape Turf (SYNLawn & White Label): strategy, demand generation, digital, content, events, and customer experience. You'll report to the CMO and work closely with sales, products, and leadership.

Duties and Responsibilities

• Strategy and Planning
  • Brand strategy, positioning, and messaging for SYNLawn
  • Annual and quarterly campaign planning across channels
  • Market segmentation, ICP definition, and content strategy
• Execution & Activation
  • Demand generation -- paid media, email, SEO, and digital
  • Website management, social media, and PR
  • Conference and trade show planning and execution
• Data & Measurement
  • Marketing attribution, campaign ROI, and budget tracking
  • Brand health metrics and audience insights
  • Reporting cadence to CMO and leadership
• Customer Experience
  • Customer journey mapping and Voice of Customer programs
  • NPS / CSAT insight to action plans
  • Retention marketing and lifecycle programs

Please note this description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

Qualifications

• Education: Bachelor's Degree preferred; HS diploma/GED required
  • MBA or advanced degree in marketing, business, or related field
  • Experience in building materials, construction, outdoor or sports industry
  • Familiarity with HubSpot, Salesforce, or similar CRM / MAP platforms
  • Background in both B2B and B2C environments
  • Experience with brand equity research or VoC programs
  • Conference and event marketing experience
• Experience:
  • 4-6+ years of marketing experience, B2B or B2C
  • Proven track record running integrated campaigns end-to-end
  • Strong grasp of demand gen, SEO, and digital marketing
  • Comfortable with data -- attribution, dashboards, and budget management
  • Excellent communicator -- written, verbal, and visual
  • Self-starter who can operate with autonomy and move fast
  • Experience managing agencies, vendors, and contractors