Manager - Programmatic

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

Role Summary and Impact

The Manager of the Programmatic Business Unit (PB) leads a team specialized on programmatic marketing activation for a portfolio of WPP Media Agency’s clients and ensure best in class media buying and delivery to meet and optimize campaign KPIs.

Skills and Experience

INDIVIDUAL RESPONSIBILITIES
• Solid understanding of Programmatic Buying, including DSPs/SSPs, RTB, ad-exchanges, DMPs, audience targeting.
• Able to strategize, optimize and deliver on clients’ programmatic KPIs such as CPL, CPA, CPM & App install
• Ensure quality campaign delivery is performed as per agreed timeline and SLA
• Support Campaign Delivery team on the campaign brief solution and development of tactical response via media schedule
• Undertake the campaign set up process for all Programmatic campaigns within the clients’ portfolio, troubleshoot any tracking and discrepancy queries, and ensure campaigns are activated with accuracy and following best practices
• Monitor the success of Programmatic campaigns through media analytics, KPIs, and dashboards
• Be accountable for the ongoing management of campaign budgets and daily spend levels, bid strategies and constant monitoring of tracking to performance goals
• Identify performance trends across client accounts and implement appropriate account optimization based on the insights generated
• Analyze ongoing results to identify campaign trends, key insights and provide thoughtful recommendations to ensure we meet and exceed client goals
• Demonstrate innovative ideas which support business growth
• Demonstrate an understanding of strong fundamentals of Brand Safety, Viewability and Ad Fraud
• Share and nurture expertise on various types of Programmatic deals
• Build a great working relationship with the PBU team and WPP Media Agencies, operating seamlessly together to deliver success for our clients, across the briefing, booking, set up, optimization and reporting processes
• Any other project or tasks as assigned from time to time

GROUP RESPONSIBILITIES
• Ensure team’s understanding of client’s brand, WPP Media Agency’s deliverables and campaign KPIs.
• Ensure team understanding of media behaviors and how the target audience interacts with programmatic touchpoints
• Proactively identify opportunities to improve and enhance clients’ campaigns and advise WPP Media Agencies accordingly
• Provide actionable insights during mid and post campaign reports to improve in-flight optimizations and future campaign brief recommendations
• Proactively address, and when needed escalate, any issue that compromises the quality and timeliness of deliverables
• Ensure cross- functional collaboration by demonstrating openness to new ideas and interest in learning from colleagues with different expertise
• Work collaboratively across stakeholders to ensure value to clients
• Conduct quality control and assurance of own and team workflow before handling it over to another party
• Ensure understanding and compliance of all WPP Media policies and procedures
• Organize and drive knowledge share and understanding of new trends, channels and technologies across programmatic activation

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.  

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide.

While we appreciate all applications received, only those candidates selected for an interview will be contacted. 

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