SUMMARY: Performs a variety of administrative and technical assignments related to the marketing of the Companys products and services by performing the following duties personally or with other support staff.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

• Participates in the development and implementation of the marketing strategy and plan for the business.
• Conducts market research, performs competitive analysis, maintains competitive matrix, monitors trends and provides input to market analyses.
• Prepares reports and metrics based upon sales and marketing activities and goals.
• Participates in the formulation, coordination and implementation of demand creation, with other sales and marketing team members.
• Researches advertising opportunities within trade publications and web portals.
• Develops advertising plan for execution of advertising budget.
• Places media buys with appropriate trade pubs and web portals.
• Develops, designs and distributes ads and company/product profiles.
• Drafts press releases in coordination with corporate communications and submits to media contacts.
• Designs and updates graphics, displays and literature for trade shows and road shows; assists with trade show and road show coordination.
• Assists with capture management activities including researching opportunities (via Fed Biz Ops, ePipeline, etc.)
• Supporting proposal writer with packaging and graphics, and contributing to reports and metrics,
• Consults with product development personnel on product specifications, including product descriptions, weights and dimensions, applications, certifications, etc.
• Coordinates the preparation and continual updating of marketing materials (e.g., brochures, catalogs, presentations, product slicks, flyers, and product photos).
• Works with corporate communications to keep website up to date.
• Performs such individual assignments as supervisors and superiors may direct; ensures adequate and continuous controls are exercised over all assigned activities affecting quality; establishes and maintains effective work relationships within the department, the Corporation and the community; and maintains the professional competence, knowledge and skill necessary for the satisfactory performance of all assigned responsibilities.

CORE COMPETENCIES:

Organization Communication Initiative Problem Solving Critical Thinking Social Perceptiveness Service Orientation Fluency of Ideas Persuasion Time Management Computer Skills.

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