Social Media Strategist

As a Social Media Strategist, you will be responsible for bringing the Homesteaders brand to life across social media through storytelling, engaging creative, and platform-specific content that strengths brand awareness, builds meaningful connections and supports business growth. Your role will include combining strategic thinking with hands on execution to create content that resonates with our external customers, internal employees, and industry stakeholders. You will develop and executive social content that supports marketing campaigns, generates engagement and amplifies the company’s leadership.

Your responsibilities will include:

• Develop and execute engaging, platform-specific content for LinkedIn, Facebook and Instagram that aligns with Homesteaders' brand, growth priorities and social media strategy.
• Create graphics, animations and short-form video using the Adobe Creative Suite and/or Canva to enhance social content.
• Write compelling social media copy and partner with design team to create graphics that maximize engagement and effectively communicate key messages.
• Capture, edit and produce high-quality photo and video content, including short-form video optimized for social platforms.
• Identify emerging social media trends, platform updates and content opportunities, recommending creative ways to increase visibility, engagement and audience growth.
• Collaborate with team to support integrated campaigns, product launches, lead generation initiatives and recruitment marketing efforts.
• Develop social-first storytelling approaches that elevate Homesteaders’ thought leadership, customer success stories, company culture and industry expertise.
• Monitor social media performance and prepare regular reporting on content effectiveness, audience engagement and campaign performance. Use insights to continually optimize future content.
• Utilize AI tools to enhance content ideation, copy development, creative production and workflow efficiency while maintaining the integrity and voice of the Homesteaders brand.
• Coordinate content capture at company events, customer meetings, conferences and other activities to build a library of authentic social media assets.
• Monitor comments, conversations and engagement opportunities, partnering with internal stakeholders to ensure timely and appropriate responses when needed.