Specialist - Digital Marketing

Company Profile

Lennox (NYSE: LII) Driven by 130 years of legacy, HVAC and refrigeration success, Lennox provides our residential and commercial customers with industry-leading climate-control solutions. At Lennox, we win as a team, aiming for excellence and delivering innovative, sustainable products and services. Our culture guides us and creates a workplace where all employees feel heard and welcomed. Lennox is a global community that values each team member’s contributions and offers a supportive environment for career development. Come, stay, and grow with us.

Job Description

Website Management & Optimization

• Own and manage the business unit’s websites as a core digital channel supporting brand and lead generation goals.

• Perform CMS updates, landing page creation, and content publishing to ensure accuracy and consistency.

• Optimize site structure, UX, SEO, and conversion paths to improve engagement and performance.

• Monitor website analytics and drive continuous improvements based on insights and KPIs.

• Collaborate with IT and external partners to manage enhancements, integrations, and technical performance.

Marketing Automation & Nurture Programs

• Perform Marketing Automation activities on SFMC, leveraging the team’s support when required on the following:
• Building emails, segments, and journeys
• Designing and managing lead nurture programs to guide prospects through the funnel.
• Running reports, analyzing journey performance, personalization experiences and implementing improvements.

Lead Generation Strategy, Media Planning & Execution

• Develop and execute full-funnel lead generation strategies across organic and paid channels.
• Build and maintain integrated media plans aligned to audience segments, campaign goals, and budget allocations.
• Execute ad placement across search, social, display, and other relevant platforms.
• Collaborate with content, creative, and automation teams to deliver cohesive demand-generation programs.
• Monitor funnel and campaign performance, optimizing targeting, creative, bidding, and budget allocation to improve ROI.

SEO, Analytics & Performance Insights

• Perform SEO and Analytics activities, leveraging the team’s support when required on the following:
• Applying core SEO principles to improve organic visibility of content.
• Using analytics platforms to track channel performance, lead flow, and campaign effectiveness.
• Building dashboards, extract insights, and translate data into actionable recommendations.
• Continuously optimizing digital programs based on performance trends and KPIs.

Digital Leadership & Project Management

• Own and manage digital marketing projects and multi-channel campaigns.

• Serve as the primary coordinator for digital initiatives, ensuring alignment across stakeholders.

• Build and maintain project plans, manage timelines, and proactively identify risks or resource needs.

• Facilitate smooth collaboration with cross-functional partners to ensure consistent delivery.

Content Planning & Digital Channel Management

• Plan, manage, and optimize content across email, social media, websites, and other digital channels.

• Be responsible for content governance and updates across CMS platforms and internal communication systems.

• Ensure content aligns with brand standards, user needs, and lead generation goals.

• Collaborate with writers and designers to create assets that drive awareness, engagement, and conversion.

Qualifications

• 8+ years of proven experience in digital marketing, project management, and content strategy.

• Experience in B2B and B2C digital marketing environments.

• Familiarity with CMS platforms, marketing automation tools, SEO and analytics software.

• Strong communication and coordination skills.

• Ability to work cross-functionally with global teams.