CUSTOMER INSIGHTS MANAGER

Internal

Job Purpose:

To lead and coach a group of top-notch customer insights analysts who are responsible to provide the bank with a better understanding of its customer base using advanced analytics techniques.

Job Description:

Roles and Responsibilities

1.Help build and lead a strong Customer Insights team to deliver world-class data products

2.Manage development of data resources, gather requirements, organize resources, and support data product launches

3.Work with the various bank stakeholders to ensure that the Customer Insights team is focused on the most valuable analytics opportunities

4.Collaborate with stakeholders, data engineering and others to shape a shared, data-driven strategic vision across the bank

5.Find out patterns and analyse customer behaviour to address business problems and generate actionable insights.

6.Creatively implement / identify appropriate measurement methodologies to understand and assess the performance of different marketing activities (e.g. campaigns, product launch...etc) and their impact on customers.

7.Execute advanced analytics through different customer behaviour analysis techniques, to drive customer value

8.Analyse customer data, through advanced analytics techniques, to identify trends, patterns, and causal analysis to drive business value creation

9.Interpret and translate large and complex datasets into concise easy-to-use insights.

10.Manage the strategic partnerships with Business and Data Engineering teams to solve business problems and identify opportunities for building ready for use data products

11.Strategically manage the communication of results, insights and data-driven recommendations to stakeholders and executive leadership

Policies, Processes and Procedures

12.Implement approved department policies, processes, and procedures and monitor adherence so that work is carried out in a controlled manner

Day-to-day Operations

13.Implement the day-to-day operations assigned for the Analytics & Data Management department to ensure compliance with the established standards and procedures

Supervision

14.Supervise the activities and work of subordinates to ensure that all work within a specific area is carried out in an efficient manner and in compliance with the set policies, processes and procedures

Compliance

15.Comply with all relevant CBE regulations, banking laws, AML regulations and internal CIB policies and code of conduct in order to maintain CIB’s sound legal position and mitigate any potential risks