CUSTOMER INSIGHTS SENIOR ANALYST

Job Purpose

To provide the bank with a better understanding of its customer base through advanced analytics techniques, in addition to providing technical supervision for Customer Insights Analysts

Roles and Responsibilities
1. Act as a technical supervisor and coach for junior team members (Customer Insights)
2. Manage and support project pipeline and delivery for own projects and junior team members’ projects.
3. Initiate and drive Customer Insights projects to completion with minimal guidance
4. Generate actionable insights through deep understanding of customer behaviour and trend analysis
5. Propose the appropriate measurement methodologies to understand and assess the performance of different marketing activities (e.g. campaigns, product launch...etc) and their impact on the customers
6. Gather, validate, and explore data in order to find hidden insights and patterns
7. Drive value creation opportunities through integrating, and interpreting information from multiple data sources and business stakeholders
8. Implement different customer behaviour analysis techniques, to identify opportunities for driving customer value
9. Interpret customer data, through advanced analytics techniques, to identify trends, patterns, and causal analysis to assist in understanding customer behaviour
10. Implement advanced analytics techniques to translate large and complex datasets into concise easy-to-use insights
11. Partner with Business and Data Engineering teams to solve business problems and identify opportunities for building ready for use data products
12. Effectively communicate results, insights and data-driven recommendations to stakeholders and executive leadership
Policies, Processes and Procedures
13. Follow all relevant department policies, processes, standard operating procedures and instructions so that work is carried out in a controlled and consistent manner
Day-to-day Operations
14. Follow the day-to-day operations related to own jobs in the Analytics & Data Management department to ensure continuity of work
Compliance
15. Comply with all relevant CBE regulations, banking laws, AML regulations and internal CIB policies and code of conduct in order to maintain CIB’s sound legal position and mitigate any potential risks