Director - Commercial

Executing the commercial growth strategy of Global Auto Hub, with primary focus on:
• Tenant acquisition and commercial leasing
• Automotive ecosystem development
• Strategic partnerships
• Brand positioning and market visibility
• Customer acquisition and relationship management
• Commercial product and service development
The role is critical in transforming Global Auto Hub from a real-estate-led project into a recognized regional and international automotive marketplace and ecosystem platform.
The ideal candidate combines:
• Strong commercial and business development capabilities
• Automotive industry understanding
• Real estate / freezone / trade ecosystem exposure
• Strategic thinking with hands-on execution ability
• Ability to build credibility with traders, OEMs, suppliers, logistics providers, financial institutions, and service partners
This role requires an entrepreneurial mindset and the ability to operate effectively in a startup-like environment during the development and construction phase of the hub.

Commercial Strategy & Tenant Acquisition
• Develop and execute the commercial go-to-market strategy for Global Auto Hub
• Identify and attract:
o Automotive traders
o Used vehicle exporters
o Fleet operators
o Auction houses
o Logistics companies
o Inspection and certification providers
o Refurbishment and service operators
• Develop tenant acquisition strategies for:
o Showrooms
o Warehouses
o Workshops
o Logistics and storage facilities
• Build and manage commercial pipeline and prospect database
• Lead commercial negotiations and leasing discussions
• Support pricing strategy development and commercial positioning

2. Ecosystem & Partnership Development
• Build strategic partnerships across the automotive value chain
• Develop relationships with:
o Banks and trade finance providers
o Insurance companies
o Customs and trade facilitation stakeholders
o Inspection and homologation companies
o Logistics and shipping providers
o Government and freezone stakeholders
• Support development of value-added service offerings
• Identify partnership opportunities that strengthen ecosystem attractiveness

3. Marketing & Brand Development
• Develop Global Auto Hub brand positioning and messaging
• Lead development of:
o Marketing strategy
o Digital presence
o Sales and promotional materials
o Event participation strategy
o PR and media activities
• Establish Global Auto Hub as a recognized automotive trade and mobility platform
• Drive lead generation campaigns and customer engagement initiatives
• Develop customer journey and customer experience concepts

4. Market Intelligence & Commercial Planning
• Conduct market analysis and competitor benchmarking
• Monitor automotive trade flows, industry trends, and customer requirements
• Support development of commercial forecasts and demand assumptions
• Provide customer and market insights into strategic planning and budget discussions
• Support annual business planning and forecasting activities

5. Stakeholder & Relationship Management
• Represent Global Auto Hub in meetings, conferences, exhibitions, and industry events
• Build and maintain strong customer and stakeholder relationships
• Coordinate with internal operational and project teams
• Support Board and shareholder presentations related to commercial activities

Educational and Technical Qualifications:|

• Bachelor’s degree in Business, Marketing, Automotive Management, International Trade, or related field
• Minimum 10 years of experience in:
  • Automotive industry
  • Commercial business development
  • B2B sales
  • Trade ecosystem or freezone environments
• Proven experience in partnership development and commercial negotiations
• Strong network within automotive, logistics, mobility, or trade sectors
• Experience in startup, growth-stage, or transformation environments preferred
• Strong presentation and stakeholder management skills
• Strategic thinking
• Commercial acumen
• Relationship-building capability
• Entrepreneurial mindset
• Execution orientation
• Negotiation skills
• Communication and presentation excellence
• High ownership mentality
• Ability to work in ambiguity and build structures from scratch

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Language Skills:| Fluent in English
Years of Experience:| Min 10 years