E-Commerce Manager

E-Commerce in Luxury Hotel setting experience is a must

The E-Commerce Manager is responsible for driving direct digital bookings, maximizing online channel conversion, and optimizing the hotel’s overall online distribution footprint. Reporting directly to the Director of Revenue Management , you will bridge digital marketing execution with yield strategy. Your primary goal is to shift booking share toward direct web/mobile channels, lower acquisition costs, and optimize total online revenue across Direct Web (Brand.com), OTAs, and Metasearch platforms.

Key Responsibilities

**E-Commerce in Luxury Hotel setting experience is a must

Direct Channel Optimization (Brand Website & Engine)**

• Manage and continually optimize the hotel’s primary website (Brand.com) and direct booking engine to maximize Conversion Rate (CVR) and Average Order Value (AOV).

• Execute A/B testing, user experience (UX) enhancements, and landing page strategies aligned with current revenue tactics (e.g., packages, seasonal promotions, upsells).

• Audit site functionality, page load speeds, and mobile responsiveness to ensure a friction-free booking journey.

2. Revenue-Driven Digital Marketing Execution

• Work with the Director of Revenue Management to allocate digital ad spend based on real-time booking pace, low-occupancy periods, and geographic target markets.

• Manage paid search (PPC/SEM), search engine optimization (SEO), metasearch campaigns (Google Hotel Ads, TripAdvisor, Trivago), and retargeting ads.

• Coordinate email marketing automation (CRM) for direct guest targeting, pre-arrival upselling, and post-stay retention campaigns.

3. OTA Merchandising & Third-Party Distribution

• Audit and optimize the hotel’s profile listings across major Online Travel Agencies (Expedia, Booking.com, Agoda, etc.) and Metasearch sites.

• Collaborate with Revenue Management to verify content accuracy, room type display, imagery, rate parity compliance, and promotional participation on OTAs.

• Leverage OTA merchandising tools (e.g., preferred partner status, sponsored listings, visibility boosters) intentionally during low-demand periods.

4. Analytics, Tracking & Reporting

• Measure and report monthly digital performance, return on ad spend (ROAS), acquisition cost per booking, web traffic, and channel share metrics using Google Analytics 4 (GA4) and revenue systems.

• Track shift in booking channel distribution (Direct vs. OTA share) to monitor cost-of-acquisition savings.

• Present actionable insights during weekly strategy/commercial meetings with Revenue Management and Sales/Marketing teams

Skills, Knowledge and Expertise

Education: Bachelor’s degree in Hospitality Management, E-Commerce, Digital Marketing, Business Administration, or related field.

Experience: 3+ years of experience in hospitality e-commerce, digital marketing, or online distribution.

Tech Proficiency:

• Web analytics platforms (Google Analytics 4, Tag Manager).

• Central Reservation Systems (CRS), Property Management Systems (PMS), and Channel Managers.

• Meta-search platforms and Google Ads dashboard management.

• Content Management Systems (CMS) and OTA extranets (Expedia Partner Central, Booking.com Partner Hub).