Head of Marketing

About Archbee

Archbee is utilized by technical teams at leading companies such as Adobe, Cisco, Bosch, and Red Bull to build knowledge portals that turn static documents into instant answers. Our platform is trusted by businesses in diverse sectors, including SaaS, developer tools, web3/crypto, and hardware. Supported by esteemed investors like Y Combinator, GFC, Credo Ventures, and Inovo.vc, Archbee is committed to transforming how knowledge is shared and accessed.

The role

We’re hiring a Head of Marketing to build and lead marketing at Archbee.

This is a hands-on role with real ownership. You’ll set the strategy, run experiments, and help turn what’s already working into a repeatable growth engine.

You’ll also manage a Marketing Manager.

• You own more of the strategy and direction
• They own more of the campaign planning and execution
• But both of you will be in the work

Think of it like this: you’re building the playbook and running the plays.

What you’ll do

You’ll own marketing end-to-end. Including:

Strategy & positioning

• Define and sharpen our positioning and messaging
• Build the “why Archbee” story for different audiences (DevRel, Engineering, Product, Support, etc.)
• Turn customer insights into clear, simple marketing narratives

Pipeline & growth

• Own the marketing pipeline target (and the plan to hit it)
• Partner with Sales and the CEO to align on ICP, segments, and priorities
• Build a system for predictable lead flow over time

Campaigns & execution

• Launch campaigns across channels (content, SEO, partnerships, paid, lifecycle, community)
• Run experiments weekly: ship fast, measure, double down
• Work closely with your Marketing Manager to plan and execute campaigns

Content & distribution

• Build a content engine that drives traffic and converts
• Improve how we distribute content (not just “write more”)
• Create high-leverage assets: landing pages, case studies, playbooks, email sequences

Website & conversion

• Improve conversion rates across the funnel (visitor → signup → demo → customer)
• Own landing pages, messaging tests, and funnel improvements
• Make sure marketing doesn’t just “get attention”… it gets results

Brand & trust

• Build credibility with technical teams
• Create proof-driven marketing (real customers, real outcomes)
• Establish Archbee as a trusted name in technical documentation and knowledge management

Team leadership

• Manage and coach a Marketing Manager
• Set weekly priorities, goals, and clear ownership
• Build a culture of execution, clarity, and accountability

What success looks like (first 90 days)

By day 30

• You understand the product, customers, and buying journey
• You’ve audited our funnel and messaging
• You’ve shipped quick wins (landing page updates, email improvements, content refresh)

By day 60

• You’ve launched multiple growth experiments
• You’ve set a clear marketing strategy and channel plan
• You’ve built a reporting cadence the whole team trusts

By day 90

• We have a repeatable system for creating demand
• Pipeline is growing with clearer attribution
• The marketing team is running faster and with more focus

You might be a fit if you…

• Have owned marketing in an early-stage startup (or built a big part of it)
• Know how to go from “random wins” to a repeatable growth engine
• Can do strategy and execution (no “I only manage” energy)
• Are comfortable marketing to technical buyers
• Think in experiments: hypothesis → test → learn → scale
• Write clearly and simply (no fluff, no buzzwords)
• Care about pipeline and revenue, not vanity metrics
• Enjoy building from scratch and making things real

Bonus points if you have experience with

• B2B SaaS, developer tools, or technical products
• Product-led growth motions
• SEO + content that converts (not just ranks)
• Lifecycle marketing (activation, retention, expansion)
• Community, partnerships, or integrations-led growth

Why this role is interesting

• You’ll be the first Head of Marketing here
• You’ll work directly with the CEO and leadership team
• You’ll have real ownership over positioning, pipeline, and growth
• You’ll build the marketing function the right way—lean, sharp, and focused

How to apply

Send us:

• Your LinkedIn
• A short note on why Archbee
• 1–2 examples of marketing work you’re proud of (campaign, positioning doc, landing page, content, growth experiment, etc.)