About ADA

ADA is the Data and AI Experience Company. Present in 14 markets globally, we build intelligent experiences that power enterprise growth, spanning identity and authentication, personalization, commerce, and data & AI foundations; where every touchpoint earns trust, every interaction creates value, and every decision runs on real-time intelligence, so enterprises can stay ahead and deliver measurable outcomes. Our mission is to build the world's most intelligent growth platform for every client we serve. We work with over 1,500 global brands across CPG, Retail, Telco, BFSI, and Healthcare.

Job Decsription

Head of Brand & Content

We're looking for a Head of Brand & Content to own how ADA shows up in the world, from strategy to execution, and from first impression to bottom of funnel.

This is a senior, hands-on leadership role. You will think in systems and act in sprints. You're equally at home setting brand strategy and shipping a campaign brief by end of day.

Responsibilities

Brand Strategy & Guardianship

• Own the implementation of ADA’s brand strategy, its positioning, personality, and narrative as the company scales
• Protect brand integrity across every touchpoint, channel, and team, ensuring world-class standards
• Maintain and evolve brand guidelines, ensuring they stay practical, current, and actually used
• Apply the brand consistently across campaigns, sales materials, product messaging, events, and digital presence
• Partner with leadership to ensure the brand reflects ADA's market position and ambition at all times

Content & Campaign Direction

• Define and lead content strategy across all key channels: web, social, email, events, and sales enablement
• Translate business priorities into campaign directions, content frameworks, and integrated marketing initiatives
• Partner with practice leads and product marketers to craft messaging that clearly communicates ADA's value
• Build a content engine that drives pipeline
• Produce across formats: long-form, short-form, decks, scripts, campaign copy, social. You will direct and create!
• The role is hands on, you will be creating the content at ADA

Creative & Content Management

• Lead and manage internal specialists: designers etc and manage the entire ecosystem, ensuring we are surrounded by the right talent and resources to execute our content vision
• Provide clear briefs, sharp direction, and structured feedback to ensure consistently high-quality output
• Work with freelance creative and video resources for concept refinement and production scale
• Serve as the first and final layer of approval on visual quality, messaging clarity, and brand consistency

Workflow & Operations

• Own the creative pipeline: prioritization, resource allocation, and timeline management across all requests
• Design scalable, efficient workflows from brief intake to final delivery, including templates, systems, and automation
• Manage the balance between internal team capacity and external freelancer support
• Act as the key point of contact for all brand and marketing requests across the business
• Align stakeholders on scope, timelines, and output expectations and manage upward to prevent scope creep

Trends & Market Intelligence

• Stay ahead of shifts in B2B marketing, content formats, AI-powered production, and category narratives
• Bring market signals back into ADA's strategy before the competition catches up
• Continuously test new formats, channels, and production tools to keep ADA's content sharp and differentiated

What You Bring

• Min 5 years of experience in brand, marketing, or integrated communications: B2B, digital, or tech environments strongly preferred
• Proven track record owning a brand end-to-end: strategy and execution, not just one or the other
• Deep fluency in B2B messaging and funnel dynamics, from awareness to late-stage consideration
• Mastery of AI tools and ability to create workflows and automated systems (using LLMs for some copy is NOT enough)
• Content production: knowledge and experience on how content is produced
• Strong experience managing designers, writers, and external vendors or freelancers
• Solid understanding of content strategy, brand systems, and multi-channel marketing
• Highly operational: you can build workflows, manage pipelines, and maintain quality at scale
• A strong production instinct: you write, you build
• Ability to collaborate, work in a team, manage stakeholders

LI-Onsite

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Unfortunately, we are only able to contact shortlisted applicants. We encourage you to continuously visit our website www.adaglobal.com for regular updates on available roles

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